The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
18299
Client
Title
Category
Award
Points
Believe
Agency: McCann Worldgoup SF & T.A.G./AKQA / San Francisco Client: Microsoft XBOX Halo 3 Category: Integrated Branding / Integrated Branding Campaign
Points: 50.0
UNIQLOCK
Agency: Projector inc. / Tokyo Client: UNIQLO CO., LTD. Category: Integrated Branding Campaign / Interactive Only
Points: 50.0
Year Zero Alternate Reality Game
Agency: 42 Entertainment / Pasadena Client: NIN Category: Gaming / Online gaming
Points: 25.0
be oNline B
Agency: AATOAA Client: Arcade Fire Category: Online Branded Content / Single
Points: 25.0
Apple 1984 Focus Groups
Agency: Arnold Worldwide / Boston Client: Arnold Category: Non-Broadcast / Single
Points: 25.0
BBC Cables Campaign
Agency: BBDO / New York Client: BBC World Category: Environmental Design / Campaign
Points: 25.0
Wall Mural Campaign
Agency: BBDO / New York Client: Havaianas Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Points: 25.0
Voyeur Integrated Campaign
Agency: BBDO / New York Client: HBO/Voyeur Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Points: 25.0
Voyeur Integrated Campaign
Agency: BBDO / New York Client: HBO/Voyeur Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
Voyeur Integrated Campaign
Agency: BBDO / New York Client: HBO/Voyeur Category: Branded Content / Campaign
Points: 25.0
Scorsese
Agency: BBDO / New York Client: AT&T Category: Cinema Advertising / Single - Maximum 3 minutes
Points: 25.0
Voyeur Projection Installation
Agency: BBDO / New York Client: HBO/Voyeur Category: Environmental Design / Single
Points: 25.0
The Gamekillers TV Show - Episode 1
Agency: BBH / New York Client: Unilever Category: Television / Unscripted series
Points: 25.0
Plus to Your Life - Homeplus
Agency: Cheil Worldwide / Seoul Client: Samsung Tesco Category: Outdoor / Outdoor - Single
Points: 25.0
Dangerous Ground Project
Agency: CHI & Partners / London Client: No More Landmines Category: Public Service/Cultural Institutions/Educational / Microsites
Points: 25.0
Self Destruct
Agency: Colenso BBDO / Auckland Client: Deadline Express Couriers Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Points: 25.0
BFD Builder and Pizza Tracker
Agency: Crispin Porter + Bogusky / Coconut Grove Client: Domino's Category: Web Sites / E-Commerce
Points: 25.0
Wopperfreakout
Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
Thanks-o-matic
Agency: Crispin Porter + Bogusky / Coconut Grove Client: PLUS Category: Self-Promotion / Websites
Points: 25.0
Burger Queen, Home of Whatever, Whopper Swap
Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Consumer Television / :30/:25 - Campaign
Points: 25.0
Menswear
Agency: DDB London / London Client: Harvey Nichols Wonderful Life Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 25.0
"Apple Mac Music Video"
Agency: Dennis Liu Client: Apple/The Bird & the Bee Category: Music / Integration of a brand in a music environment
Points: 25.0
NET10 Animations
Agency: Droga5 / New York Client: TracFone Category: Consumer Television / Over :30 - Campaign
Points: 25.0
Sing For Gough
Agency: Eric Chan Design Co. Ltd. / Hong Kong Client: Gough Street Festival Category: Public Service/Non-Profit/Educational / Posters - Single
Points: 25.0
GORILLA
Agency: Fallon London / London Client: CADBURY DAIRY MILK Category: Online Branded Content / Single
Points: 25.0
State of Mind
Agency: glue London / London Client: Royal Marines Category: Banners - Fixed Space / Campaign
Points: 25.0
Clubman
Agency: glue London / London Client: MINI Category: Banners - Dynamic / Campaign
Points: 25.0
Milk Get the Glass Site
Agency: Goodby, Silverstein & Partners / San Francisco Client: California Fluid Milk Processors Advisory Board Category: Brand Gaming / Online
Points: 25.0
Milk Get the Glass Site
Agency: Goodby, Silverstein & Partners / San Francisco Client: California Fluid Milk Processors Advisory Board Category: Microsites / Corporate Image
Points: 25.0
Population by pixel
Agency: HAKUHODO C&D / tokyo Client: WWF Japan Category: Public Service/Political Print / Outdoor and Posters - Campaign
Points: 25.0
The 3-D Cover
Agency: Jung von Matt AG / Hamburg Client: IKEA Deutschland GmbH Category: Collateral / Promotion (Agencies creating work for individuals)
Points: 25.0
Jabula
Agency: JWT South Africa / Cape Town Client: Jabula Hair and Braids Category: Collateral Design / Posters - Campaign
Points: 25.0
The Key to Reserva
Agency: JWT Spain / Barcelona Client: Freixenet Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Points: 25.0
The Key to Reserva
Agency: JWT Spain / Barcelona Client: Freixenet Category: Film / Theatrical releases
Points: 25.0
The Key to Reserva
Agency: JWT Spain / Barcelona Client: Freixenet Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 25.0
Grocers Corporate Identity
Agency: Leo Burnett / Singapore Client: Oliver, Patrick & Glenn Grocers Pte Ltd Category: Branding / Logo/Trademark Design - Single Only
Points: 25.0
Aqualtis washopper
Agency: Leo Burnett Co S.r.l. / Milan Client: Indesit Company Category: Package Design / Single
Points: 25.0
Luxor Highlighters
Agency: Leo Burnett India / Mumbai Client: Luxor Highlighters Category: Collateral Design / Posters - Campaign
Points: 25.0
A Blind Call
Agency: Lien Verbeeck / 1000 Brussel Client: Brailleliga Category: Public Service/Cultural Institutions/Educational / Mobile
Points: 25.0
Welcome Snoop
Agency: Lowe & Rivet / The Rocks Client: MTV Networks Australia Category: Television / Scripted series
Points: 25.0
Le Courage
Agency: Lowe Brindfors / Stockholm Client: Stella Artois - InBev Category: Microsites / Corporate Image
Points: 25.0
Believe
Agency: McCann Worldgoup SF & T.A.G./AKQA / San Francisco Client: Microsoft XBOX Halo 3 Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
Believe
Agency: McCann Worldgroup SF & T.A.G. / San Francisco Client: Microsoft XBOX Halo 3 Category: Non-Broadcast / Campaign
Points: 25.0
Making of/John 117 Monument
Agency: McCann Worldgroup SF & T.A.G. / San Francisco Client: Microsoft XBOX Halo 3 Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Points: 25.0
Diorama
Agency: McCann Worldgroup SF & T.A.G. / San Francisco Client: Microsoft XBOX Halo 3 Category: Consumer Television / Over :30 - Single - max. :90
Points: 25.0
SOL Comments
Agency: MediaFront AS / Oslo Client: Scandinavia Online Category: Banners - Fixed Space / Single
Points: 25.0
Picturetown
Agency: MRM Worldwide / New York Client: Nikon Category: Web Sites / Community-driven
Points: 25.0
Impossible is nothing
Agency: netthink / Madrid Client: adidas Category: Banners - Dynamic / Single
Points: 25.0
Power of Wind
Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg Client: Epuron / German Ministry for the Environment Category: Public Service/Political Television / Single
Points: 25.0
Client:
Microsoft XBOX Halo 3
Title:
Believe
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2008 Advertising Best of Show Pencil
Points:
50.0
Client:
UNIQLO CO., LTD.
Title:
UNIQLOCK
Category:
Integrated Branding Campaign / Interactive Only
Award:
2008 Interactive Best of Show Pencil
Points:
50.0
Client:
NIN
Title:
Year Zero Alternate Reality Game
Category:
Gaming / Online gaming
Award:
2008 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Arcade Fire
Title:
be oNline B
Category:
Online Branded Content / Single
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
Arnold
Title:
Apple 1984 Focus Groups
Category:
Non-Broadcast / Single
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
HBO
Title:
HBO Voyeur
Category:
Web Sites / Corporate Image
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
BBC World
Title:
BBC Cables Campaign
Category:
Environmental Design / Campaign
Award:
2008 Design Gold Pencil
Points:
25.0
Client:
Havaianas
Title:
Wall Mural Campaign
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
HBO/Voyeur
Title:
Voyeur Integrated Campaign
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
HBO/Voyeur
Title:
Voyeur Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
HBO/Voyeur
Title:
Voyeur Integrated Campaign
Category:
Branded Content / Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
AT&T
Title:
Scorsese
Category:
Cinema Advertising / Single - Maximum 3 minutes
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
HBO/Voyeur
Title:
Voyeur Projection Installation
Category:
Environmental Design / Single
Award:
2008 Design Gold Pencil
Points:
25.0
Client:
Unilever
Title:
The Gamekillers TV Show - Episode 1
Category:
Television / Unscripted series
Award:
2008 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Samsung Tesco
Title:
Plus to Your Life - Homeplus
Category:
Outdoor / Outdoor - Single
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
No More Landmines
Title:
Dangerous Ground Project
Category:
Public Service/Cultural Institutions/Educational / Microsites
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
Deadline Express Couriers
Title:
Self Destruct
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
Domino's
Title:
BFD Builder and Pizza Tracker
Category:
Web Sites / E-Commerce
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Wopperfreakout
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
PLUS
Title:
Thanks-o-matic
Category:
Self-Promotion / Websites
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Burger Queen, Home of Whatever, Whopper Swap
Category:
Consumer Television / :30/:25 - Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Harvey Nichols Wonderful Life
Title:
Menswear
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Apple/The Bird & the Bee
Title:
"Apple Mac Music Video"
Category:
Music / Integration of a brand in a music environment
Award:
2008 Branded Entertainment Gold Pencil
Points:
25.0
Client:
TracFone
Title:
NET10 Animations
Category:
Consumer Television / Over :30 - Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Gough Street Festival
Title:
Sing For Gough
Category:
Public Service/Non-Profit/Educational / Posters - Single
Award:
2008 Design Gold Pencil
Points:
25.0
Client:
CADBURY DAIRY MILK
Title:
GORILLA
Category:
Online Branded Content / Single
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
Royal Marines
Title:
State of Mind
Category:
Banners - Fixed Space / Campaign
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
MINI
Title:
Clubman
Category:
Banners - Dynamic / Campaign
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
California Fluid Milk Processors Advisory Board
Title:
Milk Get the Glass Site
Category:
Brand Gaming / Online
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
California Fluid Milk Processors Advisory Board
Title:
Milk Get the Glass Site
Category:
Microsites / Corporate Image
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
WWF Japan
Title:
Population by pixel
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
IKEA Deutschland GmbH
Title:
The 3-D Cover
Category:
Collateral / Promotion (Agencies creating work for individuals)
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Jabula Hair and Braids
Title:
Jabula
Category:
Collateral Design / Posters - Campaign
Award:
2008 Design Gold Pencil
Points:
25.0
Client:
Freixenet
Title:
The Key to Reserva
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Freixenet
Title:
The Key to Reserva
Category:
Film / Theatrical releases
Award:
2008 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Freixenet
Title:
The Key to Reserva
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2008 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Oliver, Patrick & Glenn Grocers Pte Ltd
Title:
Grocers Corporate Identity
Category:
Branding / Logo/Trademark Design - Single Only
Award:
2008 Design Gold Pencil
Points:
25.0
Client:
Indesit Company
Title:
Aqualtis washopper
Category:
Package Design / Single
Award:
2008 Design Gold Pencil
Points:
25.0
Client:
Luxor Highlighters
Title:
Luxor Highlighters
Category:
Collateral Design / Posters - Campaign
Award:
2008 Design Gold Pencil
Points:
25.0
Client:
Brailleliga
Title:
A Blind Call
Category:
Public Service/Cultural Institutions/Educational / Mobile
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
MTV Networks Australia
Title:
Welcome Snoop
Category:
Television / Scripted series
Award:
2008 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Stella Artois - InBev
Title:
Le Courage
Category:
Microsites / Corporate Image
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
Microsoft XBOX Halo 3
Title:
Believe
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Microsoft XBOX Halo 3
Title:
Believe
Category:
Non-Broadcast / Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Microsoft XBOX Halo 3
Title:
Making of/John 117 Monument
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Microsoft XBOX Halo 3
Title:
Diorama
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Scandinavia Online
Title:
SOL Comments
Category:
Banners - Fixed Space / Single
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
Nikon
Title:
Picturetown
Category:
Web Sites / Community-driven
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
adidas
Title:
Impossible is nothing
Category:
Banners - Dynamic / Single
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
Epuron / German Ministry for the Environment
Title:
Power of Wind
Category:
Public Service/Political Television / Single
Award:
2008 Advertising Gold Pencil
Points:
25.0
