The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
18299
Client
Title
Category
Award
Points
The Epic Split
Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Online Films & Video / Short Form - Single
Points: 75.0
The Epic Split
Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Online / Short-Form
Points: 75.0
The Epic Split
Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Non-Broadcast / Online
Points: 75.0
KIKUCHI NARUYOSHI : JAZZ
Agency: Hakuhodo Inc. / Tokyo Client: Bureau KIKUCHI Category: Craft / Printing and Paper Craft - Single or Series
Points: 75.0
UNIQLO RECIPE
Agency: Projector / New York Client: Uniqlo Category: User Experience Design - Mobile / Design Craft
Points: 75.0
30 Years of Mac
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: User Experience Design - Web / Design Craft
Points: 75.0
Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan
Agency: The Ebeling Group/ Not Impossible Labs / Venice Client: Not Impossible Labs Category: Design for the Greater Good / For-Profit Initiated
Points: 75.0
Passion Project
Agency: DigitasLBi / New York Client: American Express Category: Social Media / Best Integrated Campaign Led by Social
Points: 60.0
The Scarecrow
Agency: Creative Artists Agency / Los Angeles Client: Chipotle Mexican Grill Category: Gaming / Branded Content
Points: 50.0
The Scarecrow
Agency: Creative Artists Agency / Los Angeles Client: Chipotle Mexican Grill Category: Online / Short-Form
Points: 50.0
The Scarecrow
Agency: Creative Artists Agency / Los Angeles Client: Chipotle Mexican Grill Category: Broadcast and Moving Image / Craft Animation
Points: 50.0
Small World Machines
Agency: Leo Burnett / Sydney Client: Coca-Cola Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Points: 50.0
Back to Vinyl - The Office Turntable
Agency: Ogilvy Germany / Duesseldorf Client: Kontor Records Category: Mobile Applications/Sites / Media, Entertainment & Leisure
Points: 50.0
Jay Z Magna Carta Holy Grail App
Agency: R/GA / New York Client: Samsung Telecommunications America Category: Mobile Applications/Sites / Media, Entertainment & Leisure
Points: 50.0
LAX - IMMERSIVE MULTIMEDIA ARCHITECTURE
Agency: Moment Factory / Montreal Client: Los Angeles World Airports Category: Spatial Design / Indoor Spaces
Points: 45.0
Labyrinth by Mark Wallinger
Agency: Rose / London Client: Art On The Underground Category: Public Service / Brand Identity - Campaign
Points: 45.0
LIFE SIZE MESSI
Agency: Wieden+Kennedy / Amsterdam Client: ELECTRONIC ARTS Category: User Experience Design - Web / Design Craft
Points: 45.0
UNIQLO HairDo
Agency: Projector / New York Client: Uniqlo Category: Websites / Footwear, Clothing and Accessories
Points: 40.0
Liking Isn't Helping - Flood
Agency: Publicis / Singapore Client: Crisis Relief Singapore Category: Public Service / Political - Print / Newspaper or Magazine - Single
Points: 40.0
Melbourne Remote Control Tourist
Agency: Clemenger BBDO / Melbourne Client: Tourism Victoria Category: Websites / Travel, Entertainment & Leisure
Points: 30.0
The Scarecrow
Agency: Creative Artists Agency / Los Angeles Client: Chipotle Mexican Grill Category: Craft / Animation/Motion Graphics
Points: 30.0
Thunderclap
Agency: Droga5 / New York Client: De-De Category: Intellectual Property & Products / Software, Services, Programs & Platforms
Points: 30.0
Literacy Store
Agency: Leo Burnett / Chicago Client: McDonald's Category: Experiential / Installations
Points: 30.0
Small World Machines
Agency: Leo Burnett / Sydney Client: Coca-Cola Category: Experiential / Events
Points: 30.0
The Modern Frontiier
Agency: Levi Strauss & Co. / San Francisco Client: Levi Strauss & Co. Category: Broadcast and Moving Image / Short Films and Videos
Points: 30.0
The Sharing Can
Agency: Ogilvy / Paris Client: Coca-Cola Category: Package Design / Single or Series
Points: 30.0
The Sharing Can
Agency: Ogilvy / Paris Client: Coca-Cola Category: Product Design / Single or Series
Points: 30.0
The Sharing Can
Agency: Ogilvy / Paris Client: Coca-Cola Category: Collateral Design / Promotional Items - Single or Series
Points: 30.0
Every tree has a story - Auschwitz
Agency: Ogilvy Germany / Duesseldorf Client: Oro Verde Category: Radio Craft / Scriptwriting
Points: 30.0
Liking Isn't Helping - Earthquake
Agency: Publicis / Singapore Client: Crisis Relief Singapore Category: Public Service / Political - Print / Newspaper or Magazine - Single
Points: 30.0
The Beck's Edison Bottle
Agency: Shine Limited / Auckland Client: Lion Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
Points: 30.0
The OREO Blackout Tweet
Agency: 360i / New York Client: Mondelez International + OREO Category: Social Media / Branded Social Post
Points: 25.0
4 Emotions' Eye
Agency: 601bisang / Seoul Client: Gallery IANG Category: Collateral Design / Posters - Series
Points: 25.0
Budweiser Red Lights
Agency: Anomaly / Toronto Client: Labatt Breweries of Canada Category: Other Digital Solutions
Points: 25.0
Brand Identity Campaign for Bergen International Festival (Festspillene i Bergen)
Agency: Anti / Bergen Client: Bergen International Festival Category: Brand Identity / Brand Identity - Campaign
Points: 25.0
Climate Name Change
Agency: Barton F. Graf 9000 / New York Client: 350 Action Category: Public Service Integrated Branding / Public Service Integrated Campaign
Points: 25.0
Climate Name Change
Agency: Barton F. Graf 9000 / New York Client: 350 Action Category: Public Service / Political - Video / Non-Broadcast
Points: 25.0
From One Second to the Next
Agency: BBDO / New York Client: AT&T Category: Film / Branded Content
Points: 25.0
Lowe's Vine Fix in Six Campaign
Agency: BBDO / New York Client: Lowe's Category: Social Media / Branded Social Campaign
Points: 25.0
Lowe's Vine Fix in Six Campaign
Agency: BBDO / New York Client: Lowe's Category: Social Media / Best Use of A Social Network
Points: 25.0
Box
Agency: Bot & Dolly / San Francisco Client: Bot & Dolly Category: Broadcast and Moving Image / Short Films and Videos
Points: 25.0
Mistakes
Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Public Service / Political - Video / Cinema
Points: 25.0
Kigo Kitchen Promotional Items
Agency: Creature / Seattle Client: Kigo Kitchen Category: Collateral Design / Promotional Items - Single or Series
Points: 25.0
Driver Fatigue Technology
Agency: DDB / Sydney Client: Volkswagen Group Australia Category: Radio / Consumer - Campaign
Points: 25.0
Birdseye
Agency: De-De / New York Client: De-De Category: Mobile Applications/Sites / Services/Utilities
Points: 25.0
ASOBERU-T ("Playable T-Shirts")
Agency: DENTSU / Tokyo Client: BEAMS Category: Use of Technology / Product & Mobile Integration
Points: 25.0
MOTHER BOOK
Agency: DENTSU / Tokyo Client: KISHOKAI Medical Corporation Category: Craft / Printing and Paper Craft - Single or Series
Points: 25.0
Sound of Honda / Ayrton Senna 1989
Agency: DENTSU / Tokyo Client: Honda Category: Data and Human Experience / Online Data Visualization & Info Graphics
Points: 25.0
Baby
Agency: Deutsch / Los Angeles Client: Volkswagen Category: Consumer Television / :30/:25 - Single
Points: 25.0
Client:
Volvo Trucks
Title:
The Epic Split
Category:
Online Films & Video / Short Form - Single
Award:
2014 Interactive Best of Show Pencil
Points:
75.0
Client:
Volvo Trucks
Title:
The Epic Split
Category:
Online / Short-Form
Award:
2014 Branded Entertainment Best of Show Pencil
Points:
75.0
Client:
Volvo Trucks
Title:
The Epic Split
Category:
Non-Broadcast / Online
Award:
2014 Advertising Best of Show Pencil
Points:
75.0
Client:
Bureau KIKUCHI
Title:
KIKUCHI NARUYOSHI : JAZZ
Category:
Craft / Printing and Paper Craft - Single or Series
Award:
2014 Design Best of Show Pencil
Points:
75.0
Client:
Uniqlo
Title:
UNIQLO RECIPE
Category:
User Experience Design - Mobile / Design Craft
Award:
2014 Interactive Gold Pencil
Points:
75.0
Client:
Apple
Title:
30 Years of Mac
Category:
User Experience Design - Web / Design Craft
Award:
2014 Interactive Gold Pencil
Points:
75.0
Client:
Not Impossible Labs
Title:
Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan
Category:
Design for the Greater Good / For-Profit Initiated
Award:
2014 Design Best of Show Pencil
Points:
75.0
Client:
American Express
Title:
Passion Project
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2014 Interactive Silver Pencil
Points:
60.0
Client:
Chipotle Mexican Grill
Title:
The Scarecrow
Category:
Gaming / Branded Content
Award:
2014 Branded Entertainment Gold Pencil
Points:
50.0
Client:
Chipotle Mexican Grill
Title:
The Scarecrow
Category:
Online / Short-Form
Award:
2014 Branded Entertainment Gold Pencil
Points:
50.0
Client:
Chipotle Mexican Grill
Title:
The Scarecrow
Category:
Broadcast and Moving Image / Craft Animation
Award:
2014 Design Gold Pencil
Points:
50.0
Client:
Coca-Cola
Title:
Small World Machines
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Award:
2014 Interactive Gold Pencil
Points:
50.0
Client:
Kontor Records
Title:
Back to Vinyl - The Office Turntable
Category:
Mobile Applications/Sites / Media, Entertainment & Leisure
Award:
2014 Interactive Gold Pencil
Points:
50.0
Client:
Samsung Telecommunications America
Title:
Jay Z Magna Carta Holy Grail App
Category:
Mobile Applications/Sites / Media, Entertainment & Leisure
Award:
2014 Interactive Gold Pencil
Points:
50.0
Client:
Los Angeles World Airports
Title:
LAX - IMMERSIVE MULTIMEDIA ARCHITECTURE
Category:
Spatial Design / Indoor Spaces
Award:
2014 Design Silver Pencil
Points:
45.0
Client:
Art On The Underground
Title:
Labyrinth by Mark Wallinger
Category:
Public Service / Brand Identity - Campaign
Award:
2014 Design Silver Pencil
Points:
45.0
Client:
ELECTRONIC ARTS
Title:
LIFE SIZE MESSI
Category:
User Experience Design - Web / Design Craft
Award:
2014 Interactive Silver Pencil
Points:
45.0
Client:
Uniqlo
Title:
UNIQLO HairDo
Category:
Websites / Footwear, Clothing and Accessories
Award:
2014 Interactive Bronze Pencil
Points:
40.0
Client:
Crisis Relief Singapore
Title:
Liking Isn't Helping - Flood
Category:
Public Service / Political - Print / Newspaper or Magazine - Single
Award:
2014 Advertising Bronze Pencil
Points:
40.0
Client:
Tourism Victoria
Title:
Melbourne Remote Control Tourist
Category:
Websites / Travel, Entertainment & Leisure
Award:
2014 Interactive Bronze Pencil
Points:
30.0
Client:
Chipotle Mexican Grill
Title:
The Scarecrow
Category:
Craft / Animation/Motion Graphics
Award:
2014 Interactive Silver Pencil
Points:
30.0
Client:
De-De
Title:
Thunderclap
Category:
Intellectual Property & Products / Software, Services, Programs & Platforms
Award:
2014 Intellectual Property Silver Pencil
Points:
30.0
Client:
McDonald's
Title:
Literacy Store
Category:
Experiential / Installations
Award:
2014 Branded Entertainment Silver Pencil
Points:
30.0
Client:
Coca-Cola
Title:
Small World Machines
Category:
Experiential / Events
Award:
2014 Branded Entertainment Silver Pencil
Points:
30.0
Client:
Levi Strauss & Co.
Title:
The Modern Frontiier
Category:
Broadcast and Moving Image / Short Films and Videos
Award:
2014 Design Silver Pencil
Points:
30.0
Client:
Guinness
Title:
Sapeurs
Category:
Video Craft / Direction
Award:
2014 Advertising Silver Pencil
Points:
30.0
Client:
Coca-Cola
Title:
The Sharing Can
Category:
Package Design / Single or Series
Award:
2014 Design Silver Pencil
Points:
30.0
Client:
Coca-Cola
Title:
The Sharing Can
Category:
Product Design / Single or Series
Award:
2014 Design Silver Pencil
Points:
30.0
Client:
Coca-Cola
Title:
The Sharing Can
Category:
Collateral Design / Promotional Items - Single or Series
Award:
2014 Design Silver Pencil
Points:
30.0
Client:
Oro Verde
Title:
Every tree has a story - Auschwitz
Category:
Radio Craft / Scriptwriting
Award:
2014 Advertising Silver Pencil
Points:
30.0
Client:
Crisis Relief Singapore
Title:
Liking Isn't Helping - Earthquake
Category:
Public Service / Political - Print / Newspaper or Magazine - Single
Award:
2014 Advertising Silver Pencil
Points:
30.0
Client:
Lion
Title:
The Beck's Edison Bottle
Category:
Intellectual Property & Products / Experimental / Internal Projects / R&D
Award:
2014 Intellectual Property Silver Pencil
Points:
30.0
Client:
Mondelez International + OREO
Title:
The OREO Blackout Tweet
Category:
Social Media / Branded Social Post
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Gallery IANG
Title:
4 Emotions' Eye
Category:
Collateral Design / Posters - Series
Award:
2014 Design Gold Pencil
Points:
25.0
Client:
Labatt Breweries of Canada
Title:
Budweiser Red Lights
Category:
Other Digital Solutions
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Bergen International Festival
Title:
Brand Identity Campaign for Bergen International Festival (Festspillene i Bergen)
Category:
Brand Identity / Brand Identity - Campaign
Award:
2014 Design Gold Pencil
Points:
25.0
Client:
350 Action
Title:
Climate Name Change
Category:
Public Service Integrated Branding / Public Service Integrated Campaign
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
350 Action
Title:
Climate Name Change
Category:
Public Service / Political - Video / Non-Broadcast
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
AT&T
Title:
From One Second to the Next
Category:
Film / Branded Content
Award:
2014 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Lowe's
Title:
Lowe's Vine Fix in Six Campaign
Category:
Social Media / Branded Social Campaign
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Lowe's
Title:
Lowe's Vine Fix in Six Campaign
Category:
Social Media / Best Use of A Social Network
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Bot & Dolly
Title:
Box
Category:
Broadcast and Moving Image / Short Films and Videos
Award:
2014 Design Gold Pencil
Points:
25.0
Client:
New Zealand Transport Agency
Title:
Mistakes
Category:
Public Service / Political - Video / Cinema
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Kigo Kitchen
Title:
Kigo Kitchen Promotional Items
Category:
Collateral Design / Promotional Items - Single or Series
Award:
2014 Design Gold Pencil
Points:
25.0
Client:
Volkswagen Group Australia
Title:
Driver Fatigue Technology
Category:
Radio / Consumer - Campaign
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
De-De
Title:
Birdseye
Category:
Mobile Applications/Sites / Services/Utilities
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
BEAMS
Title:
ASOBERU-T ("Playable T-Shirts")
Category:
Use of Technology / Product & Mobile Integration
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
KISHOKAI Medical Corporation
Title:
MOTHER BOOK
Category:
Craft / Printing and Paper Craft - Single or Series
Award:
2014 Design Gold Pencil
Points:
25.0
Client:
Honda
Title:
Sound of Honda / Ayrton Senna 1989
Category:
Data and Human Experience / Online Data Visualization & Info Graphics
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Volkswagen
Title:
Baby
Category:
Consumer Television / :30/:25 - Single
Award:
2014 Advertising Gold Pencil
Points:
25.0
