The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
18299
Client
Title
Category
Award
Points
Immunity Charm
Agency: McCann Worldgroup India / Mumbai Client: Ministry of Public Health, Afghanistan Category: Product Design / Physical Product
Points: 150.0
Trash Isles
Agency: AMV BBDO / London Client: LADbible & Plastic Ocean Category: Social Engagement / Community Building
Points: 100.0
Exclusive the Rainbow case study
Agency: DDB / Chicago Client: Mars Wrigley Confectionery Category: Innovation in Film / Online
Points: 100.0
Exclusive the Rainbow live event
Agency: DDB / Chicago Client: Mars Wrigley Confectionery Category: Ambient Media / Live Events
Points: 100.0
Exclusive the Rainbow case study
Agency: DDB / Chicago Client: Mars Wrigley Confectionery Category: Innovation in Direct
Points: 100.0
Exclusive the Rainbow case study
Agency: DDB / Chicago Client: Mars Wrigley Confectionery Category: Online Films & Video / Varying Length Campaign
Points: 100.0
Did You Mean MailChimp?
Agency: Droga5 / New York Client: MailChimp Category: Cross-Channel / Digital / Physical Cross-Channel
Points: 100.0
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta Client: Coca-Cola Category: Custom Content
Points: 100.0
P&G My Black is Beautiful | The Talk
Agency: Hearts & Science / New York, NY Client: P&G Category: Broadcast / Long Form - Single
Points: 100.0
The Lioness Crest
Agency: Wieden+Kennedy / Amsterdam Client: Nike Category: Branding / Rebranding
Points: 100.0
HOMME PLISSÉ ISSEY MIYAKE CITY MEETS BODY
Agency: ASABA DESIGN / Tokyo Client: ISSEY MIYAKE INC. Category: Craft / Art Direction - Single or Series
Points: 75.0
Snickers & BBDO: Thinking Globally, Acting Locally
Agency: BBDO / New York Client: Mars Chocolate North America / Snickers Category: Penta Pencil
Points: 75.0
Break Bread Smash Stigma
Agency: Bensimon Byrne / Toronto Client: Casey House Category: Influencer Marketing / Multi-Channel
Points: 75.0
NEIGHBORHOODS
Agency: GOOD / Moscow Client: Sberbank of Russia Category: Online Advertising / Banners
Points: 75.0
The Colour of Corruption
Agency: GREY / SAO PAULO Client: Reclame Aqui Category: Websites / Utility
Points: 75.0
The Colour of Corruption
Agency: GREY / SAO PAULO Client: Reclame Aqui Category: Data Visualization / Dynamic
Points: 75.0
Fearless Girl
Agency: McCann / New York Client: State Street Global Advisors Category: Ambient Media / Experiential & Installations
Points: 75.0
Immunity Charm
Agency: McCann Worldgroup India / Mumbai Client: Ministry of Public Health, Afghanistan Category: Product Design / Physical Product
Points: 75.0
Exclusive the Rainbow live event
Agency: DDB / Chicago Client: Mars Wrigley Confectionery Category: Online / Live Webcast
Points: 60.0
Exclusive the Rainbow Outro
Agency: DDB / Chicago Client: Mars Wrigley Confectionery Category: Online Films & Video / Long Form - Single
Points: 60.0
Trash Isles
Agency: AMV BBDO / London Client: LADbible & Plastic Ocean Category: Innovation in Public Relations
Points: 50.0
Trash Isles
Agency: AMV BBDO / London Client: LADbible & Plastic Ocean Category: Social Engagement / Community Building
Points: 50.0
The Anti-Trafficking Exam
Agency: Area 23, An FCB Health Network Company / New York Client: Anonymous Client Category: Innovation in Health & Wellness
Points: 50.0
Disappearing Person Alerts
Agency: BWM Dentsu / Melbourne Client: Queensland Police Category: Mobile Advertising
Points: 50.0
Give Registry
Agency: Clemenger BBDO / Melbourne Client: Myer Category: Integrated Campaign
Points: 50.0
Pedigree Selfie STIX
Agency: Colenso BBDO / Auckland Client: Mars Category: Applications
Points: 50.0
Pedigree Selfie STIX Clip
Agency: Colenso BBDO / Auckland Client: Mars Category: Physical Product
Points: 50.0
Follow The Arches
Agency: Cossette / Toronto Client: McDonald's Restaurants of Canada Limited Category: Experiential / Environmental / Wayfinding
Points: 50.0
Follow The Arches
Agency: Cossette / Toronto Client: McDonald's Restaurants of Canada Limited Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Points: 50.0
Google Home of The Whopper
Agency: DAVID / Miami Client: Burger King Category: Innovation in Cross-Platform / Experiential
Points: 50.0
Burning Stores
Agency: DAVID / Miami Client: Burger King Category: Publishing / Newspaper - Campaign
Points: 50.0
SUMO GIRLS 82 TECHNIQUES
Agency: DENTSU INC. / Tokyo Client: HOKKOKU SHIMBUN INC. Category: Craft / Art Direction - Single or Series
Points: 50.0
Did You Mean MailChimp?
Agency: Droga5 / New York Client: MailChimp Category: Cross-Channel / Digital / Physical Cross-Channel
Points: 50.0
Did You Mean MailChimp?
Agency: Droga5 / New York Client: MailChimp Category: Innovation in Branded Entertainment
Points: 50.0
Did You Mean MailChimp?
Agency: Droga5 / New York Client: MailChimp Category: Integrated Branding
Points: 50.0
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta Client: Coca-Cola Category: Custom Content
Points: 50.0
Now or Never
Agency: FP7/CAI / cairo Client: Orange Category: Craft - Use of Music / Original Music - Single or Campaign
Points: 50.0
John Malkovich's Journey
Agency: JohnXHannes / New York Client: Squarespace Category: Craft - Cinematography / Single
Points: 50.0
#NuggsforCarter
Agency: Ketchum / Atlanta Client: Wendy's Category: Real-Time Response / Activity / Proactive Communications
Points: 50.0
Ostrich
Agency: Leo Burnett / Chicago Client: Samsung Category: Craft - Visual Effects / Single
Points: 50.0
Scary Clown Night
Agency: LOLA MullenLowe / Madrid Client: Burger King Category: Experiential / Events & Competitions
Points: 50.0
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London Client: Microsoft Category: User-Generated Campaign
Points: 50.0
TV Doctors - Even More Drama
Agency: McCann / New York Client: Cigna Category: Film / Short Form
Points: 50.0
Fearless Girl
Agency: McCann / New York Client: State Street Global Advisors Category: Ambient Media / Experiential & Installations
Points: 50.0
The Immunity Charm
Agency: McCann Worldgroup India / Mumbai Client: Ministry of Public Health, Afghanistan Category: Ambient Media / Experiential & Installations
Points: 50.0
The Immunity Charm
Agency: McCann Worldgroup India / Mumbai Client: Ministry of Public Health, Afghanistan Category: Innovation in Design / Print
Points: 50.0
Client:
Ministry of Public Health, Afghanistan
Title:
Immunity Charm
Category:
Product Design / Physical Product
Award:
2018 Health, Wellness & Pharma Best of Discipline Pencil
Points:
150.0
Client:
LADbible & Plastic Ocean
Title:
Trash Isles
Category:
Social Engagement / Community Building
Award:
2018 Social Media Best of Discipline Pencil
Points:
100.0
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow case study
Category:
Innovation in Film / Online
Award:
2018 Film Gold Pencil
Points:
100.0
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow live event
Category:
Ambient Media / Live Events
Award:
2018 Direct Marketing Gold Pencil
Points:
100.0
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow case study
Category:
Innovation in Direct
Award:
2018 Direct Marketing Gold Pencil
Points:
100.0
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow case study
Category:
Online Films & Video / Varying Length Campaign
Award:
2018 Film Gold Pencil
Points:
100.0
Client:
MailChimp
Title:
Did You Mean MailChimp?
Category:
Cross-Channel / Digital / Physical Cross-Channel
Award:
2018 UX / UI Best of Discipline Pencil
Points:
100.0
Client:
Coca-Cola
Title:
Share a Coke 1,000 Name Celebration
Category:
Custom Content
Award:
2018 Radio Best of Discipline Pencil
Points:
100.0
Client:
P&G
Title:
P&G My Black is Beautiful | The Talk
Category:
Broadcast / Long Form - Single
Award:
2018 Branded Entertainment Gold Pencil
Points:
100.0
Client:
U.S. Army
Title:
White Hats Wanted
Category:
Gaming
Award:
2018 Branded Entertainment Gold Pencil
Points:
100.0
Client:
Nike
Title:
The Lioness Crest
Category:
Branding / Rebranding
Award:
2018 Design Best of Discipline Pencil
Points:
100.0
Client:
ISSEY MIYAKE INC.
Title:
HOMME PLISSÉ ISSEY MIYAKE CITY MEETS BODY
Category:
Craft / Art Direction - Single or Series
Award:
2018 Design Gold Pencil
Points:
75.0
Client:
Mars Chocolate North America / Snickers
Title:
Snickers & BBDO: Thinking Globally, Acting Locally
Category:
Penta Pencil
Award:
2018 Penta Pencil Penta Pencil
Points:
75.0
Client:
Casey House
Title:
Break Bread Smash Stigma
Category:
Influencer Marketing / Multi-Channel
Award:
2018 Social Influencer Marketing Gold Pencil
Points:
75.0
Client:
Burger King
Title:
Burger King
Category:
Penta Pencil
Award:
2018 Penta Pencil Penta Pencil
Points:
75.0
Client:
Sberbank of Russia
Title:
NEIGHBORHOODS
Category:
Online Advertising / Banners
Award:
2018 Interactive Gold Pencil
Points:
75.0
Client:
Reclame Aqui
Title:
The Colour of Corruption
Category:
Websites / Utility
Award:
2018 Interactive Gold Pencil
Points:
75.0
Client:
Reclame Aqui
Title:
The Colour of Corruption
Category:
Data Visualization / Dynamic
Award:
2018 Design Gold Pencil
Points:
75.0
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Ambient Media / Experiential & Installations
Award:
2018 Direct Marketing Best of Show Pencil
Points:
75.0
Client:
Ministry of Public Health, Afghanistan
Title:
Immunity Charm
Category:
Product Design / Physical Product
Award:
2018 Health, Wellness & Pharma Gold Pencil
Points:
75.0
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow live event
Category:
Online / Live Webcast
Award:
2018 Branded Entertainment Silver Pencil
Points:
60.0
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow Outro
Category:
Online Films & Video / Long Form - Single
Award:
2018 Film Silver Pencil
Points:
60.0
Client:
LADbible & Plastic Ocean
Title:
Trash Isles
Category:
Innovation in Public Relations
Award:
2018 Public Relations Green Pencil
Points:
50.0
Client:
LADbible & Plastic Ocean
Title:
Trash Isles
Category:
Social Engagement / Community Building
Award:
2018 Social Media Gold Pencil
Points:
50.0
Client:
Anonymous Client
Title:
The Anti-Trafficking Exam
Category:
Innovation in Health & Wellness
Award:
2018 Health, Wellness & Pharma Gold Pencil
Points:
50.0
Client:
AUDI
Title:
CLOWNS
Category:
Television / Long Form - Single
Award:
2018 Film Gold Pencil
Points:
50.0
Client:
AUDI
Title:
CLOWNS
Category:
Cinema Advertising
Award:
2018 Film Gold Pencil
Points:
50.0
Client:
Queensland Police
Title:
Disappearing Person Alerts
Category:
Mobile Advertising
Award:
2018 Mobile Gold Pencil
Points:
50.0
Client:
Myer
Title:
Give Registry
Category:
Integrated Campaign
Award:
2018 Public Relations Best of Discipline Pencil
Points:
50.0
Client:
Mars
Title:
Pedigree Selfie STIX
Category:
Applications
Award:
2018 Mobile Best of Discipline Pencil
Points:
50.0
Client:
Mars
Title:
Pedigree Selfie STIX Clip
Category:
Physical Product
Award:
2018 Intellectual Property Best of Discipline Pencil
Points:
50.0
Client:
McDonald's Restaurants of Canada Limited
Title:
Follow The Arches
Category:
Experiential / Environmental / Wayfinding
Award:
2018 Design Gold Pencil
Points:
50.0
Client:
McDonald's Restaurants of Canada Limited
Title:
Follow The Arches
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Award:
2018 Print & Outdoor Gold Pencil
Points:
50.0
Client:
Burger King
Title:
Google Home of The Whopper
Category:
Innovation in Cross-Platform / Experiential
Award:
2018 Cross-Platform Best of Discipline Pencil
Points:
50.0
Client:
Burger King
Title:
Burning Stores
Category:
Publishing / Newspaper - Campaign
Award:
2018 Print & Outdoor Best of Discipline Pencil
Points:
50.0
Client:
HOKKOKU SHIMBUN INC.
Title:
SUMO GIRLS 82 TECHNIQUES
Category:
Craft / Art Direction - Single or Series
Award:
2018 Design Gold Pencil
Points:
50.0
Client:
MailChimp
Title:
Did You Mean MailChimp?
Category:
Cross-Channel / Digital / Physical Cross-Channel
Award:
2018 UX / UI Gold Pencil
Points:
50.0
Client:
MailChimp
Title:
Did You Mean MailChimp?
Category:
Innovation in Branded Entertainment
Award:
2018 Branded Entertainment Gold Pencil
Points:
50.0
Client:
MailChimp
Title:
Did You Mean MailChimp?
Category:
Integrated Branding
Award:
2018 Cross-Platform Gold Pencil
Points:
50.0
Client:
Coca-Cola
Title:
Share a Coke 1,000 Name Celebration
Category:
Custom Content
Award:
2018 Radio Gold Pencil
Points:
50.0
Client:
Orange
Title:
Now or Never
Category:
Craft - Use of Music / Original Music - Single or Campaign
Award:
2018 Moving Image Craft Gold Pencil
Points:
50.0
Client:
Squarespace
Title:
John Malkovich's Journey
Category:
Craft - Cinematography / Single
Award:
2018 Moving Image Craft Gold Pencil
Points:
50.0
Client:
Wendy's
Title:
#NuggsforCarter
Category:
Real-Time Response / Activity / Proactive Communications
Award:
2018 Public Relations Gold Pencil
Points:
50.0
Client:
Samsung
Title:
Ostrich
Category:
Craft - Visual Effects / Single
Award:
2018 Moving Image Craft Best of Discipline Pencil
Points:
50.0
Client:
Burger King
Title:
Scary Clown Night
Category:
Experiential / Events & Competitions
Award:
2018 Cross-Platform Gold Pencil
Points:
50.0
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
User-Generated Campaign
Award:
2018 Print & Outdoor Gold Pencil
Points:
50.0
Client:
Cigna
Title:
TV Doctors - Even More Drama
Category:
Film / Short Form
Award:
2018 Health, Wellness & Pharma Gold Pencil
Points:
50.0
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Ambient Media / Experiential & Installations
Award:
2018 Direct Marketing Best of Discipline Pencil
Points:
50.0
Client:
Ministry of Public Health, Afghanistan
Title:
The Immunity Charm
Category:
Ambient Media / Experiential & Installations
Award:
2018 Direct Marketing Gold Pencil
Points:
50.0
Client:
Ministry of Public Health, Afghanistan
Title:
The Immunity Charm
Category:
Innovation in Design / Print
Award:
2018 Design Gold Pencil
Points:
50.0
