The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
18299
Client
Title
Category
Award
Points
The Lost Class
Agency: Leo Burnett / Chicago Client: Change the Ref Inc. Category: Best of Show
Points: 135.00
The Most Valuable News
Agency: Africa / São Paulo Client: Folha de S.Paulo Newspaper Category: Best of Print
Points: 90.00
Teenage Dream
Agency: BBDO / New York Client: Sandy Hook Promise Category: Best of Music & Sound Craft
Points: 90.00
Black-Owned Friday
Agency: BBH USA / New York Client: Google Category: Best of Integrated
Points: 90.00
The Cost of Bullying
Agency: Cheil PengTai / Beijing Client: Samsung Category: Best of Gaming
Points: 90.00
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru Client: VICE World News Category: Best of Radio & Audio
Points: 90.00
The Nominate Me Selfie
Agency: FCB India LLP Advertising Ltd / Delhi Client: Political Shakti + The Times Of India Category: Fusion Pencil
Points: 90.00
Hidden Spots
Agency: GUT / Sao Paulo Client: Kraft Heinz + Activision Blizzard Category: Best of Interactive, Online & Mobile
Points: 90.00
Vienna strips on OnlyFans
Agency: Jung von Matt DONAU GmbH / Vienna Client: Vienna Tourist Board Category: Best of Public Relations
Points: 90.00
Pinatex
Agency: L&C / New York Client: Dole Sunshine Company + Ananas Anam Category: Green Pencil
Points: 90.00
Pinatex
Agency: L&C / New York Client: Dole Sunshine Company + Ananas Anam Category: Best of Health & Wellness
Points: 90.00
Pinatex
Agency: L&C / New York Client: Dole Sunshine Company + Ananas Anam Category: Sustainable Development Goals
Points: 90.00
The Lost Class
Agency: Leo Burnett / Chicago Client: Change the Ref Inc. Category: Best of Out of Home
Points: 90.00
The Lost Class
Agency: Leo Burnett / Chicago Client: Change the Ref Inc. Category: Best of Experiential & Immersive
Points: 90.00
The Lost Class
Agency: Leo Burnett / Chicago Client: Change the Ref Inc. Category: Best of Creative Use of Data
Points: 90.00
The Bread Exam
Agency: McCann / Paris Client: Spinneys + Lebanese Breast Cancer Foundation Category: Best of Social Media
Points: 90.00
DojaCode
Agency: Mojo Supermarket Client: Girls Who Code Category: Best of Branded Entertainment
Points: 90.00
DojaCode
Agency: Mojo Supermarket Client: Girls Who Code Category: Best of Interactive & Mobile Craft
Points: 90.00
Courage is Beautiful
Agency: Ogilvy UK / London Client: Dove Category: Best of Creative Effectiveness
Points: 90.00
Shutter Ads
Agency: Publicis Italy / Milan Client: Heineken Category: Best of Direct Marketing
Points: 90.00
#TurnToCold
Agency: Saatchi & Saatchi / New York Client: Procter & Gamble / Tide Category: Green Pencil
Points: 90.00
The Wish
Agency: SERVICEPLAN GERMANY / Munich Client: PENNY Category: Best of Moving Image Craft
Points: 90.00
David's Unusables
Agency: Special / Auckland Client: Motor Neurone Disease New Zealand (MND NZ) Category: Best of Pharma
Points: 90.00
WATERLIGHT
Agency: Wunderman Thompson / Bogota Client: E-DINA ENERGY Category: Sustainable Development Goals
Points: 90.00
The Micropedia of Microaggressions
Agency: Zulu Alpha Kilo / Toronto Client: Black Business and Professional Association, et al. Category: Fusion Pencil
Points: 90.00
Drawn Closer
Agency: 180LA / Los Angeles Client: Cox Communications Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.00
Drawn Closer
Agency: 180LA / Los Angeles Client: Cox Communications Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.00
Drawn Closer
Agency: 180LA / Los Angeles Client: Cox Communications Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.00
Drawn Closer
Agency: 180LA / Los Angeles Client: Cox Communications Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.00
Drawn Closer
Agency: 180LA / Los Angeles Client: Cox Communications Category: Visual Craft / Animation
Points: 45.00
#WeThe15
Agency: adam&eveDDB / London Client: International Paralympic Committee Category: Television & VOD / Long Form - Single
Points: 45.00
Salla 2032
Agency: Africa / São Paulo Client: House of Lapland Category: Innovation & Transformation / Innovation in Integrated
Points: 45.00
Salla 2032
Agency: Africa / São Paulo Client: House of Lapland Category: Non-traditional & Guerrilla Marketing
Points: 45.00
The Most Valuable News
Agency: Africa / São Paulo Client: Folha de S.Paulo Newspaper Category: Editorial / Magazines & Newspapers
Points: 45.00
Salla 2032
Agency: Africa / São Paulo Client: House of Lapland Category: Current Event Response
Points: 45.00
The Most Valuable News
Agency: Africa / São Paulo Client: Folha de S.Paulo Newspaper Category: Craft / Printing & Production
Points: 45.00
Better With Pepsi
Agency: alma DDB / Miami Client: Pepsi Category: Craft / Art Direction
Points: 45.00
Creativity is Essential
Agency: AMV BBDO / London Client: Bacardi Bombay Sapphire Category: Experiential & Installations / Experiential & Immersive
Points: 45.00
Creativity is Essential
Agency: AMV BBDO / London Client: Bacardi Bombay Sapphire Category: Craft / Art Direction
Points: 45.00
It's a New World of Cocktails
Agency: Anomaly / New York Client: Crown Royal Category: Production Design
Points: 45.00
The Inevitable News
Agency: Area 23, An IPG Health Company / New York Client: The Columbia Journalism Review Category: Newspaper / Series
Points: 45.00
Lil Sugar – Master of Disguise
Agency: Area 23, An IPG Health Company / New York Client: Hip Hop Public Health Category: Promotional Items / Booklets / Books / Brochures
Points: 45.00
The Inevitable News
Agency: Area 23, An IPG Health Company / New York Client: The Columbia Journalism Review Category: Editorial / Magazines & Newspapers
Points: 45.00
Unbreakable
Agency: Area 23, An IPG Health Company / New York Client: Insmed Incorporated/NTMFacts.com Category: Film
Points: 45.00
We, the lovers
Agency: BABEL / Paris Client: Santé public France Category: Use of Licensed Music
Points: 45.00
The Academic | Google Slides Experience
Agency: BBDO / New York Client: Capitol Records Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.00
Teenage Dream
Agency: BBDO / New York Client: Sandy Hook Promise Category: Music Adaptation / Song
Points: 45.00
The Breakaway
Agency: BBDO Belgium / Brussels Client: Decathlon Category: Experiential / Virtual Events
Points: 45.00
Client:
DOVE
Title:
A 65-Year Partnership
Category:
Penta Pencil
Award:
2022 Penta Pencil Penta Pencil
Points:
150.00
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Best of Show
Award:
2022 Best of Show Best of Show Pencil
Points:
135.00
Client:
Folha de S.Paulo Newspaper
Title:
The Most Valuable News
Category:
Best of Print
Award:
2022 Print Best of Discipline Pencil
Points:
90.00
Client:
Sandy Hook Promise
Title:
Teenage Dream
Category:
Best of Music & Sound Craft
Award:
2022 Music & Sound Craft Best of Discipline Pencil
Points:
90.00
Client:
Google
Title:
Black-Owned Friday
Category:
Best of Integrated
Award:
2022 Integrated Best of Discipline Pencil
Points:
90.00
Client:
Google
Title:
Black-Owned Friday
Category:
Fusion Pencil
Award:
2022 Fusion Pencil Fusion Pencil
Points:
90.00
Client:
Samsung
Title:
The Cost of Bullying
Category:
Best of Gaming
Award:
2022 Gaming Best of Discipline Pencil
Points:
90.00
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Best of Radio & Audio
Award:
2022 Radio & Audio Best of Discipline Pencil
Points:
90.00
Client:
Political Shakti + The Times Of India
Title:
The Nominate Me Selfie
Category:
Fusion Pencil
Award:
2022 Fusion Pencil Fusion Pencil
Points:
90.00
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Best of Interactive, Online & Mobile
Award:
2022 Interactive, Online & Mobile Best of Discipline Pencil
Points:
90.00
Client:
Vienna Tourist Board
Title:
Vienna strips on OnlyFans
Category:
Best of Public Relations
Award:
2022 Public Relations Best of Discipline Pencil
Points:
90.00
Client:
Dole Sunshine Company + Ananas Anam
Title:
Pinatex
Category:
Green Pencil
Award:
2022 Green Pencil Green Pencil
Points:
90.00
Client:
Dole Sunshine Company + Ananas Anam
Title:
Pinatex
Category:
Best of Health & Wellness
Award:
2022 Health & Wellness Best of Discipline Pencil
Points:
90.00
Client:
Dole Sunshine Company + Ananas Anam
Title:
Pinatex
Category:
Sustainable Development Goals
Award:
2022 Sustainable Development Goals Pencil SDG Pencil
Points:
90.00
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Best of Out of Home
Award:
2022 Out of Home Best of Discipline Pencil
Points:
90.00
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Best of Experiential & Immersive
Award:
2022 Experiential & Immersive Best of Discipline Pencil
Points:
90.00
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Best of Creative Use of Data
Award:
2022 Creative Use of Data Best of Discipline Pencil
Points:
90.00
Client:
Spinneys + Lebanese Breast Cancer Foundation
Title:
The Bread Exam
Category:
Best of Social Media
Award:
2022 Social Media Best of Discipline Pencil
Points:
90.00
Client:
Girls Who Code
Title:
DojaCode
Category:
Best of Branded Entertainment
Award:
2022 Branded Entertainment Best of Discipline Pencil
Points:
90.00
Client:
Girls Who Code
Title:
DojaCode
Category:
Best of Interactive & Mobile Craft
Award:
2022 Interactive & Mobile Craft Best of Discipline Pencil
Points:
90.00
Client:
Dove
Title:
Courage is Beautiful
Category:
Best of Creative Effectiveness
Award:
2022 Creative Effectiveness Best of Discipline Pencil
Points:
90.00
Client:
Heineken
Title:
Shutter Ads
Category:
Best of Direct Marketing
Award:
2022 Direct Marketing Best of Discipline Pencil
Points:
90.00
Client:
Procter & Gamble / Tide
Title:
#TurnToCold
Category:
Green Pencil
Award:
2022 Green Pencil Green Pencil
Points:
90.00
Client:
PENNY
Title:
The Wish
Category:
Best of Moving Image Craft
Award:
2022 Moving Image Craft Best of Discipline Pencil
Points:
90.00
Client:
Motor Neurone Disease New Zealand (MND NZ)
Title:
David's Unusables
Category:
Best of Pharma
Award:
2022 Pharma Best of Discipline Pencil
Points:
90.00
Client:
E-DINA ENERGY
Title:
WATERLIGHT
Category:
Sustainable Development Goals
Award:
2022 Sustainable Development Goals Pencil SDG Pencil
Points:
90.00
Client:
Black Business and Professional Association, et al.
Title:
The Micropedia of Microaggressions
Category:
Fusion Pencil
Award:
2022 Fusion Pencil Fusion Pencil
Points:
90.00
Client:
Cox Communications
Title:
Drawn Closer
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Film Gold Pencil
Points:
45.00
Client:
Cox Communications
Title:
Drawn Closer
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Interactive, Online & Mobile Gold Pencil
Points:
45.00
Client:
Cox Communications
Title:
Drawn Closer
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.00
Client:
Cox Communications
Title:
Drawn Closer
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Cox Communications
Title:
Drawn Closer
Category:
Visual Craft / Animation
Award:
2022 Interactive & Mobile Craft Gold Pencil
Points:
45.00
Client:
International Paralympic Committee
Title:
#WeThe15
Category:
Television & VOD / Long Form - Single
Award:
2022 Film Gold Pencil
Points:
45.00
Client:
House of Lapland
Title:
Salla 2032
Category:
Innovation & Transformation / Innovation in Integrated
Award:
2022 Integrated Gold Pencil
Points:
45.00
Client:
House of Lapland
Title:
Salla 2032
Category:
Non-traditional & Guerrilla Marketing
Award:
2022 Direct Marketing Gold Pencil
Points:
45.00
Client:
Folha de S.Paulo Newspaper
Title:
The Most Valuable News
Category:
Editorial / Magazines & Newspapers
Award:
2022 Design Gold Pencil
Points:
45.00
Client:
House of Lapland
Title:
Salla 2032
Category:
Current Event Response
Award:
2022 Public Relations Gold Pencil
Points:
45.00
Client:
Folha de S.Paulo Newspaper
Title:
The Most Valuable News
Category:
Craft / Printing & Production
Award:
2022 Print Gold Pencil
Points:
45.00
Client:
Pepsi
Title:
Better With Pepsi
Category:
Craft / Art Direction
Award:
2022 Out of Home Gold Pencil
Points:
45.00
Client:
Bacardi Bombay Sapphire
Title:
Creativity is Essential
Category:
Experiential & Installations / Experiential & Immersive
Award:
2022 Out of Home Gold Pencil
Points:
45.00
Client:
Bacardi Bombay Sapphire
Title:
Creativity is Essential
Category:
Craft / Art Direction
Award:
2022 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Crown Royal
Title:
It's a New World of Cocktails
Category:
Production Design
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.00
Client:
The Columbia Journalism Review
Title:
The Inevitable News
Category:
Newspaper / Series
Award:
2022 Print Gold Pencil
Points:
45.00
Client:
Hip Hop Public Health
Title:
Lil Sugar – Master of Disguise
Category:
Promotional Items / Booklets / Books / Brochures
Award:
2022 Print Gold Pencil
Points:
45.00
Client:
The Columbia Journalism Review
Title:
The Inevitable News
Category:
Editorial / Magazines & Newspapers
Award:
2022 Design Gold Pencil
Points:
45.00
Client:
Insmed Incorporated/NTMFacts.com
Title:
Unbreakable
Category:
Film
Award:
2022 Pharma Gold Pencil
Points:
45.00
Client:
Santé public France
Title:
We, the lovers
Category:
Use of Licensed Music
Award:
2022 Music & Sound Craft Gold Pencil
Points:
45.00
Client:
Capitol Records
Title:
The Academic | Google Slides Experience
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.00
Client:
Sandy Hook Promise
Title:
Teenage Dream
Category:
Music Adaptation / Song
Award:
2022 Music & Sound Craft Gold Pencil
Points:
45.00
Client:
Decathlon
Title:
The Breakaway
Category:
Experiential / Virtual Events
Award:
2022 Branded Entertainment Gold Pencil
Points:
45.00
