The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
18299
Client
Title
Category
Award
Points
Recipeace
Agency: Leo Burnett / Chicago Client: Peace One Day Category: Design Does / Design for the Greater Good
Points: 75.0
New York Writes Itself
Agency: Leo Burnett New York / New York Client: Village Voice Newspaper Category: User Generated Content / Single
Points: 75.0
Dumb Ways To Die
Agency: McCann / Melbourne Client: Metro Trains Category: Integrated Branding / Public Service Campaign
Points: 75.0
Nike+ FuelBand
Agency: R/GA / New York Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 75.0
Red Dot Exhibition Poster: Digilog601
Agency: 601bisang / seoul Client: 601bisang Category: Collateral Design / Posters - Series
Points: 25.0
You're Not You When You're Hungry Twitter Campaign
Agency: Abbott Mead Vickers BBDO / London Client: Snickers Category: Social Media / Best Use of Social Media/Facebook
Points: 25.0
Minicar Music Player
Agency: ADK / Tokyo Client: Fuji heavy Industries Category: Broadcast and Moving Image / Short Films and Videos
Points: 25.0
Design and Paper Engineering
Agency: artless / Tokyo Client: Yoshimori Category: Craft / Printing and Paper Craft - Single or Series
Points: 25.0
A Long Day of Childhood - Television Campaign
Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Consumer Television / :30/:25 - Campaign
Points: 25.0
Sharing
Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Consumer Radio / Single
Points: 25.0
A Long Day of Childhood - Radio Campaign
Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Consumer Radio / Campaign
Points: 25.0
Tree Concert
Agency: BBDO Proximity Berlin GmbH / Duesseldorf Client: BUND Berlin Category: Spatial Design / Outdoor Spaces
Points: 25.0
The Great Paper Airplane Project
Agency: BBDO San Francisco / San Francisco Client: Pima Air & Space Museum Category: Design Does / Industrial Design
Points: 25.0
Three Little Pigs
Agency: BBH / London Client: Guardian Category: Consumer Television / 60 Second - Single
Points: 25.0
Three Little Pigs
Agency: BBH / London Client: Guardian Category: Cinema Advertising / Long Form - :90 and Over - Single
Points: 25.0
The Whole Picture
Agency: BBH / London Client: Guardian Category: Integrated Branding / Consumer Campaign
Points: 25.0
Susan Glenn
Agency: BBH / New York Client: Unilever Category: Cinema Advertising / Short Form - :90 and under - Single
Points: 25.0
Smile Makers Vibrators
Agency: Bear Meets Eagle On Fire / Sydney Client: Ramblin' Brands Category: Package Design / Product Line
Points: 25.0
Smile Makers Vibrators
Agency: Bear Meets Eagle On Fire / Sydney Client: Ramblin' Brands Category: Product Design / Single or Series
Points: 25.0
Bridge of Life
Agency: Cheil Worldwide / Seoul Client: Samsung Life Insurance Category: Municipal Design / Single or Series
Points: 25.0
The Sunday Times Rich List-Sport
Agency: CHI & Partners / London Client: News International Category: Newspaper / Full Page or Spread - Single
Points: 25.0
The Sunday Times Rich List Campaign
Agency: CHI & Partners / London Client: News International Category: Newspaper / Full Page or Spread - Campaign
Points: 25.0
DC SHOES: KEN BLOCK'S GYMKHANA FIVE: ULTIMATE URBAN PLAYGROUND; SAN FRANCISCO
Agency: DC Shoes / Los Angeles Client: DC Shoes Category: Branded Content / Online
Points: 25.0
DC Shoes: Ken Block's Gymkhana Five
Agency: DC Shoes / Los Angeles Client: DC Shoes Category: Online Films & Video / Long Form - Single
Points: 25.0
Park Assist Technology
Agency: DDB / Sydney Client: Volkswagen Australia Category: Out Of Home / Billboards - Campaign
Points: 25.0
Hashtag Killer Case Study
Agency: DDB NY / New York Client: Water is Life Category: Innovation in Branded Content / Single
Points: 25.0
Don?t make up and drive
Agency: DDB Tribal Group / Berlin Client: Volkswagen Category: Online Films & Video / Short Form - Single
Points: 25.0
Driving Dogs
Agency: DraftFCB New Zealand / Auckland Client: SPCA / MINI New Zealand Category: Custom Content
Points: 25.0
Driving Dogs
Agency: DraftFCB New Zealand / Auckland Client: MINI New Zealand Category: Integrated Branding / Consumer Campaign
Points: 25.0
Help! I Want to Save a Life
Agency: Droga5 / New York Client: Help Remedies/DKMS Category: Innovation in Advertising / Single or Campaign
Points: 25.0
Help! I Want to Save a Life
Agency: Droga5 / New York Client: Help Remedies/DKMS Category: Public Service / Promotional Items - Single or Campaign
Points: 25.0
Push to add drama
Agency: Duval Guillaume / Paris Client: Turner Broadcasting System Europe Category: Experiential Advertising / Installations
Points: 25.0
Soul
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Store Sao Paulo Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Points: 25.0
Absolut Unique
Agency: Family Business / Stockholm Client: The Absolut Company Category: Package Design / Single or Series
Points: 25.0
Swedens Largest Energy Experiment
Agency: Forsman & Bodenfors / Gothenburg Client: E.ON Category: User Experience Design / Interaction Design
Points: 25.0
Faktum Hotels
Agency: Forsman & Bodenfors / Gothenburg Client: Faktum Category: Craft / Photography
Points: 25.0
Mobile Medic
Agency: George Patterson Y&R / VML / Melbourne Client: Defence Force Recruiting Category: Mobile Applications/Sites / Augmented Reality
Points: 25.0
Daily Fun Math
Agency: Grey / Jakarta Client: PT KIE Indonesia Category: Collateral Design / Promotional Items - Single or Series
Points: 25.0
Iceberg
Agency: Grey Group China / Beijing Client: Tui Category: Magazine / Full Page or Spread - Campaign
Points: 25.0
The Movie out Here
Agency: Grip Limited / Toronto Client: Labatt Breweries of Canada Category: Film / Theatrical and DVD Releases
Points: 25.0
"Hilltop" Re-imagined for Coca-Cola, Project Re: Brief by Google
Agency: Grow / Norfolk Client: Google Category: Interactive Advertising / Banners - Dynamic - Single
Points: 25.0
Project Re: Brief
Agency: Johannes Leonardo / New York Client: Google Category: Innovation in Branded Content / Single
Points: 25.0
Implosion - Explosion
Agency: Kigi co., ltd. / Tokyo Client: DNP Foundation for Cultural Promotion Category: Craft / Printing and Paper Craft - Single or Series
Points: 25.0
The Tea Calendar
Agency: Kolle Rebbe / Hamburg Client: Haelssen & Lyon Category: Self-Promotion / Single or Series
Points: 25.0
Meltdown
Agency: Kolle Rebbe / Hamburg Client: Gruner + Jahr Category: Self-Promotion / Single or Series
Points: 25.0
9 Suns
Agency: Landor Associates / San Francisco Client: 9 Suns Category: Brand Identity / Brand Identity - Campaign
Points: 25.0
Recipeace
Agency: Leo Burnett / Chicago Client: Peace One Day Category: Design Does / Design for the Greater Good
Points: 25.0
Pantone Queen
Agency: Leo Burnett London / London Client: Pantone Category: Collateral / Promotional Items - Single or Campaign
Points: 25.0
New York Writes Itself
Agency: Leo Burnett New York / New York Client: Village Voice Newspaper Category: Experiential
Points: 25.0
Client:
Peace One Day
Title:
Recipeace
Category:
Design Does / Design for the Greater Good
Award:
2013 Design Best of Show Pencil
Points:
75.0
Client:
Village Voice Newspaper
Title:
New York Writes Itself
Category:
User Generated Content / Single
Award:
2013 Branded Entertainment Best of Show Pencil
Points:
75.0
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Integrated Branding / Public Service Campaign
Award:
2013 Advertising Best of Show Pencil
Points:
75.0
Client:
Nike
Title:
Nike+ FuelBand
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2013 Interactive Best of Show Pencil
Points:
75.0
Client:
601bisang
Title:
Red Dot Exhibition Poster: Digilog601
Category:
Collateral Design / Posters - Series
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
Snickers
Title:
You're Not You When You're Hungry Twitter Campaign
Category:
Social Media / Best Use of Social Media/Facebook
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Fuji heavy Industries
Title:
Minicar Music Player
Category:
Broadcast and Moving Image / Short Films and Videos
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
Yoshimori
Title:
Design and Paper Engineering
Category:
Craft / Printing and Paper Craft - Single or Series
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
Ragu
Title:
A Long Day of Childhood - Television Campaign
Category:
Consumer Television / :30/:25 - Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Ragu
Title:
Sharing
Category:
Consumer Radio / Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Ragu
Title:
A Long Day of Childhood - Radio Campaign
Category:
Consumer Radio / Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
BUND Berlin
Title:
Tree Concert
Category:
Spatial Design / Outdoor Spaces
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
Pima Air & Space Museum
Title:
The Great Paper Airplane Project
Category:
Design Does / Industrial Design
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
Guardian
Title:
Three Little Pigs
Category:
Consumer Television / 60 Second - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Guardian
Title:
Three Little Pigs
Category:
Cinema Advertising / Long Form - :90 and Over - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Guardian
Title:
The Whole Picture
Category:
Integrated Branding / Consumer Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Unilever
Title:
Susan Glenn
Category:
Cinema Advertising / Short Form - :90 and under - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Ramblin' Brands
Title:
Smile Makers Vibrators
Category:
Package Design / Product Line
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
Ramblin' Brands
Title:
Smile Makers Vibrators
Category:
Product Design / Single or Series
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
Samsung Life Insurance
Title:
Bridge of Life
Category:
Municipal Design / Single or Series
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
News International
Title:
The Sunday Times Rich List-Sport
Category:
Newspaper / Full Page or Spread - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
News International
Title:
The Sunday Times Rich List Campaign
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
DC Shoes
Title:
DC SHOES: KEN BLOCK'S GYMKHANA FIVE: ULTIMATE URBAN PLAYGROUND; SAN FRANCISCO
Category:
Branded Content / Online
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
DC Shoes
Title:
DC Shoes: Ken Block's Gymkhana Five
Category:
Online Films & Video / Long Form - Single
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Life Cycle
Title:
Life Cycle
Category:
Transit / Campaign
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
Volkswagen Australia
Title:
Park Assist Technology
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Water is Life
Title:
Hashtag Killer Case Study
Category:
Innovation in Branded Content / Single
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Volkswagen
Title:
Don?t make up and drive
Category:
Online Films & Video / Short Form - Single
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
SPCA / MINI New Zealand
Title:
Driving Dogs
Category:
Custom Content
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
MINI New Zealand
Title:
Driving Dogs
Category:
Integrated Branding / Consumer Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Help Remedies/DKMS
Title:
Help! I Want to Save a Life
Category:
Innovation in Advertising / Single or Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Help Remedies/DKMS
Title:
Help! I Want to Save a Life
Category:
Public Service / Promotional Items - Single or Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Turner Broadcasting System Europe
Title:
Push to add drama
Category:
Experiential Advertising / Installations
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Leica Store Sao Paulo
Title:
Soul
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
The Absolut Company
Title:
Absolut Unique
Category:
Package Design / Single or Series
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
E.ON
Title:
Swedens Largest Energy Experiment
Category:
User Experience Design / Interaction Design
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Faktum
Title:
Faktum Hotels
Category:
Craft / Photography
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Defence Force Recruiting
Title:
Mobile Medic
Category:
Mobile Applications/Sites / Augmented Reality
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
PT KIE Indonesia
Title:
Daily Fun Math
Category:
Collateral Design / Promotional Items - Single or Series
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
Tui
Title:
Iceberg
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Labatt Breweries of Canada
Title:
The Movie out Here
Category:
Film / Theatrical and DVD Releases
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Google
Title:
"Hilltop" Re-imagined for Coca-Cola, Project Re: Brief by Google
Category:
Interactive Advertising / Banners - Dynamic - Single
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Google
Title:
Project Re: Brief
Category:
Innovation in Branded Content / Single
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
DNP Foundation for Cultural Promotion
Title:
Implosion - Explosion
Category:
Craft / Printing and Paper Craft - Single or Series
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
Haelssen & Lyon
Title:
The Tea Calendar
Category:
Self-Promotion / Single or Series
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
Gruner + Jahr
Title:
Meltdown
Category:
Self-Promotion / Single or Series
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
9 Suns
Title:
9 Suns
Category:
Brand Identity / Brand Identity - Campaign
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
Peace One Day
Title:
Recipeace
Category:
Design Does / Design for the Greater Good
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
Pantone
Title:
Pantone Queen
Category:
Collateral / Promotional Items - Single or Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Village Voice Newspaper
Title:
New York Writes Itself
Category:
Experiential
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
