The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
18299
Client
Title
Category
Award
Points
Shoplifters
Agency: adam&eveDDB / London Client: Harvey Nichols Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Points: 200.0
Call Brussels
Agency: Air / Brussels Client: visit.brussels Category: Consumer - Websites / Travel, Entertainment & Leisure
Points: 200.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco Client: REI Category: Consumer - Integrated Branding / Integrated Branding
Points: 200.0
Make Up Genius
Agency: McCann / Paris Client: L'Oréal Paris Category: Consumer - Mobile / Utility
Points: 150.0
Shoplifters
Agency: adam&eveDDB / London Client: Harvey Nichols Category: Consumer - Online / Short Form Videos
Points: 100.0
Tiny Dancer
Agency: adam&eveDDB / London Client: John Lewis Insurance Category: Consumer - Television / Over 60 Second - Single
Points: 100.0
The Man on the Moon
Agency: adam&eveDDB / London Client: John Lewis Category: Consumer - Television / Over 60 Second - Single
Points: 100.0
Tiny Dancer
Agency: adam&eveDDB / London Client: John Lewis Insurance Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Points: 100.0
Shoplifters
Agency: adam&eveDDB / London Client: Harvey Nichols Category: Consumer - Online Films & Video / Short Form - Single
Points: 100.0
Shoplifters
Agency: adam&eveDDB / London Client: Harvey Nichols Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Points: 100.0
Call Brussels
Agency: Air / Brussels Client: visit.brussels Category: Consumer - Websites / Travel, Entertainment & Leisure
Points: 100.0
The Last Shot
Agency: AKQA / San Francisco Client: Jordan Brand Category: Consumer - Immersive / Exhibitions
Points: 100.0
Now in Soho
Agency: BBH / London Client: British Fashion Council Category: Craft - Writing / Writing
Points: 100.0
Birth
Agency: BBH / London Client: Audi Category: Craft - Music / Sound / Music / Sound
Points: 100.0
Dinner Party
Agency: BBH / London Client: The Guardian & Observer Category: Consumer - Television / 30 Second - Single
Points: 100.0
The Interactive Form
Agency: BETC / Paris Client: CANAL+ Category: Consumer - Digital / Websites, Microsites & Banners
Points: 100.0
Painting of Paints
Agency: DENTSU INC. / Tokyo Client: Turner Colour Works Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Points: 100.0
#NOTCOMINGSOON
Agency: FRED & FARID / NEW YORK Client: Remy Cointreau / Louis XIII Category: Consumer - Brand or Product Integration into Storyline / Film
Points: 100.0
Super Bowl Babies
Agency: Grey / New York Client: National Football League Category: Consumer - Music / Creative Use of Music Supporting a Brand
Points: 100.0
Jack
Agency: LatinWorks / Austin Client: Music Has No Enemies Category: CSR - Cinema Advertising / Cinema Advertising
Points: 100.0
Survival Billboard
Agency: McCann / London Client: Microsoft Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Points: 100.0
Funtastic Hand
Agency: Publicis Colombia / Bogotá Client: Cirec Foundation Category: Non-Profit - Physical / Digital / Physical / Digital
Points: 100.0
Paper
Agency: RPA / Santa Monica Client: American Honda Motor Category: Craft - Animation / Animation
Points: 100.0
Inspiring Spirit
Agency: Saatchi & Saatchi / Singapore Client: Scoot Category: Consumer - Brands, Products & Services / Integrated Campaign
Points: 100.0
GEICO. Five years and 15 minutes of award winning work.
Agency: The Martin Agency / Richmond Client: GEICO Category: Penta Pencil
Points: 100.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco Client: REI Category: Consumer - Integrated Branding / Integrated Branding
Points: 100.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco Client: REI Category: Consumer - Experiential Advertising / Guerilla
Points: 100.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco Client: REI Category: Consumer - Applications & Sites / Social Networks / Community
Points: 100.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco Client: REI Category: Consumer - Other Branded Content / User Generated Content
Points: 100.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco Client: REI Category: Consumer - Integrated Branding / Integrated Branding
Points: 100.0
The Scent of Success
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Penta Pencil
Points: 100.0
Sports Alphabet
Agency: Bleacher Report / San Francisco Client: Bleacher Report Category: Craft - Animation / Animation
Points: 75.0
Open Road Project
Agency: DENTSU INC. / Tokyo Client: Toyota Category: Innovation - Experimental / Internal Projects / R&D / Experimental / Internal Projects / R&D
Points: 75.0
I'm Weeding Right Now
Agency: dummy. / venice Client: The Scotts Miracle-Gro Category: Consumer - Television / 30 Second - Single
Points: 75.0
Emily's Oz
Agency: Goodby Silverstein & Partners / San Francisco Client: Comcast/XFINITY Category: Consumer - Integrated Branding / Integrated Branding
Points: 75.0
Dream On
Agency: Goodby Silverstein & Partners / San Francisco Client: Adobe Category: Consumer - Online Films & Video / User Generated Content
Points: 75.0
The Gun Shop
Agency: Grey / New York Client: States United to Prevent Gun Violence Category: Non-Profit - Online Films & Video / Online Films & Video
Points: 75.0
Listen
Agency: Grey / New York Client: National Football League Category: CSR - Television / Television (Any Length) - Single
Points: 75.0
Justino
Agency: Leo Burnett / Madrid Client: Loterias y Apuestas del Estado Category: Craft - Animation / Animation
Points: 75.0
Safety Truck
Agency: Leo Burnett Argentina / Buenos Aires Client: Samsung Category: CSR - Environmental / Immersive Design / Environmental / Immersive Design
Points: 75.0
Safety Truck
Agency: Leo Burnett Argentina / Buenos Aires Client: Samsung Category: CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Points: 75.0
Safety Truck
Agency: Leo Burnett Argentina / Buenos Aires Client: Samsung Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Points: 75.0
Make Up Genius
Agency: McCann / Clichy Client: L'Oréal Paris Category: Consumer - Use of Technology / Augmented Reality
Points: 75.0
Make Up Genius
Agency: McCann / Clichy Client: L'Oréal Paris Category: Consumer - Digital / Mobile
Points: 75.0
Make Up Genius
Agency: McCann / Paris Client: L'Oréal Paris Category: Consumer - Gaming & Mobile / Branded Mobile
Points: 75.0
Make Up Genius
Agency: McCann / Paris Client: L'Oréal Paris Category: Consumer - Applications & Sites / E-Commerce
Points: 75.0
Make Up Genius
Agency: McCann / Paris Client: L'Oréal Paris Category: Consumer - Mobile / Utility
Points: 75.0
Narita International Airport Terminal 3
Agency: NIKKEN SEKKEI / Tokyo Client: Narita International Airport Corporation Category: Consumer - Environmental / Immersive Design / Wayfinding
Points: 75.0
High School Girl?
Agency: SHISEIDO CO., LTD. / Tokyo Client: Shiseido Category: Consumer - Online / Short Form Videos
Points: 75.0
Tiny Dancer
Agency: adam&eveDDB / London Client: John Lewis Insurance Category: Consumer - Television / 60 Second - Single
Points: 60.0
Client:
Harvey Nichols
Title:
Shoplifters
Category:
Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Award:
2016 Film Best of Discipline Pencil
Points:
200.0
Client:
visit.brussels
Title:
Call Brussels
Category:
Consumer - Websites / Travel, Entertainment & Leisure
Award:
2016 Interactive Best of Discipline Pencil
Points:
200.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Best of Discipline Pencil
Points:
200.0
Client:
L'Oréal Paris
Title:
Make Up Genius
Category:
Consumer - Mobile / Utility
Award:
2016 UX / UI Best of Discipline Pencil
Points:
150.0
Client:
Harvey Nichols
Title:
Shoplifters
Category:
Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Gold Pencil
Points:
100.0
Client:
John Lewis Insurance
Title:
Tiny Dancer
Category:
Consumer - Television / Over 60 Second - Single
Award:
2016 Film Gold Pencil
Points:
100.0
Client:
John Lewis
Title:
The Man on the Moon
Category:
Consumer - Television / Over 60 Second - Single
Award:
2016 Film Gold Pencil
Points:
100.0
Client:
John Lewis Insurance
Title:
Tiny Dancer
Category:
Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Award:
2016 Film Gold Pencil
Points:
100.0
Client:
Harvey Nichols
Title:
Shoplifters
Category:
Consumer - Online Films & Video / Short Form - Single
Award:
2016 Film Gold Pencil
Points:
100.0
Client:
Harvey Nichols
Title:
Shoplifters
Category:
Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Award:
2016 Film Gold Pencil
Points:
100.0
Client:
visit.brussels
Title:
Call Brussels
Category:
Consumer - Websites / Travel, Entertainment & Leisure
Award:
2016 Interactive Gold Pencil
Points:
100.0
Client:
Jordan Brand
Title:
The Last Shot
Category:
Consumer - Immersive / Exhibitions
Award:
2016 Responsive Environments Best of Discipline Pencil
Points:
100.0
Client:
British Fashion Council
Title:
Now in Soho
Category:
Craft - Writing / Writing
Award:
2016 Film Gold Pencil
Points:
100.0
Client:
Audi
Title:
Birth
Category:
Craft - Music / Sound / Music / Sound
Award:
2016 Film Gold Pencil
Points:
100.0
Client:
The Guardian & Observer
Title:
Dinner Party
Category:
Consumer - Television / 30 Second - Single
Award:
2016 Film Gold Pencil
Points:
100.0
Client:
CANAL+
Title:
The Interactive Form
Category:
Consumer - Digital / Websites, Microsites & Banners
Award:
2016 Direct Best of Discipline Pencil
Points:
100.0
Client:
Turner Colour Works
Title:
Painting of Paints
Category:
Craft - Illustration - Single or Series / Illustration - Single or Series
Award:
2016 Design Gold Pencil
Points:
100.0
Client:
Remy Cointreau / Louis XIII
Title:
#NOTCOMINGSOON
Category:
Consumer - Brand or Product Integration into Storyline / Film
Award:
2016 Branded Entertainment Best of Discipline Pencil
Points:
100.0
Client:
National Football League
Title:
Super Bowl Babies
Category:
Consumer - Music / Creative Use of Music Supporting a Brand
Award:
2016 Branded Entertainment Gold Pencil
Points:
100.0
Client:
Music Has No Enemies
Title:
Jack
Category:
CSR - Cinema Advertising / Cinema Advertising
Award:
2016 Film Gold Pencil
Points:
100.0
Client:
Microsoft
Title:
Survival Billboard
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Award:
2016 Print & Outdoor Best of Discipline Pencil
Points:
100.0
Client:
Cirec Foundation
Title:
Funtastic Hand
Category:
Non-Profit - Physical / Digital / Physical / Digital
Award:
2016 Intellectual Property Best of Discipline Pencil
Points:
100.0
Client:
American Honda Motor
Title:
Paper
Category:
Craft - Animation / Animation
Award:
2016 Film Gold Pencil
Points:
100.0
Client:
Scoot
Title:
Inspiring Spirit
Category:
Consumer - Brands, Products & Services / Integrated Campaign
Award:
2016 Public Relations Best of Discipline Pencil
Points:
100.0
Client:
GEICO
Title:
GEICO. Five years and 15 minutes of award winning work.
Category:
Penta Pencil
Award:
2016 Penta Pencil Penta Pencil
Points:
100.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Gold Pencil
Points:
100.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Experiential Advertising / Guerilla
Award:
2016 Cross-Platform Gold Pencil
Points:
100.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Applications & Sites / Social Networks / Community
Award:
2016 Mobile Gold Pencil
Points:
100.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Other Branded Content / User Generated Content
Award:
2016 Branded Entertainment Gold Pencil
Points:
100.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Best of Show Pencil
Points:
100.0
Client:
Old Spice
Title:
The Scent of Success
Category:
Penta Pencil
Award:
2016 Penta Pencil Penta Pencil
Points:
100.0
Client:
Bleacher Report
Title:
Sports Alphabet
Category:
Craft - Animation / Animation
Award:
2016 Branded Entertainment Gold Pencil
Points:
75.0
Client:
Toyota
Title:
Open Road Project
Category:
Innovation - Experimental / Internal Projects / R&D / Experimental / Internal Projects / R&D
Award:
2016 Intellectual Property Gold Pencil
Points:
75.0
Client:
The Scotts Miracle-Gro
Title:
I'm Weeding Right Now
Category:
Consumer - Television / 30 Second - Single
Award:
2016 Film Gold Pencil
Points:
75.0
Client:
Comcast/XFINITY
Title:
Emily's Oz
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Gold Pencil
Points:
75.0
Client:
Adobe
Title:
Dream On
Category:
Consumer - Online Films & Video / User Generated Content
Award:
2016 Film Gold Pencil
Points:
75.0
Client:
States United to Prevent Gun Violence
Title:
The Gun Shop
Category:
Non-Profit - Online Films & Video / Online Films & Video
Award:
2016 Film Gold Pencil
Points:
75.0
Client:
National Football League
Title:
Listen
Category:
CSR - Television / Television (Any Length) - Single
Award:
2016 Film Gold Pencil
Points:
75.0
Client:
Loterias y Apuestas del Estado
Title:
Justino
Category:
Craft - Animation / Animation
Award:
2016 Film Gold Pencil
Points:
75.0
Client:
Samsung
Title:
Safety Truck
Category:
CSR - Environmental / Immersive Design / Environmental / Immersive Design
Award:
2016 Design Gold Pencil
Points:
75.0
Client:
Samsung
Title:
Safety Truck
Category:
CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Award:
2016 Print & Outdoor Gold Pencil
Points:
75.0
Client:
Samsung
Title:
Safety Truck
Category:
Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Award:
2016 Print & Outdoor Gold Pencil
Points:
75.0
Client:
L'Oréal Paris
Title:
Make Up Genius
Category:
Consumer - Use of Technology / Augmented Reality
Award:
2016 Mobile Gold Pencil
Points:
75.0
Client:
L'Oréal Paris
Title:
Make Up Genius
Category:
Consumer - Digital / Mobile
Award:
2016 Direct Gold Pencil
Points:
75.0
Client:
L'Oréal Paris
Title:
Make Up Genius
Category:
Consumer - Gaming & Mobile / Branded Mobile
Award:
2016 Branded Entertainment Gold Pencil
Points:
75.0
Client:
L'Oréal Paris
Title:
Make Up Genius
Category:
Consumer - Applications & Sites / E-Commerce
Award:
2016 Mobile Gold Pencil
Points:
75.0
Client:
L'Oréal Paris
Title:
Make Up Genius
Category:
Consumer - Mobile / Utility
Award:
2016 UX / UI Gold Pencil
Points:
75.0
Client:
Narita International Airport Corporation
Title:
Narita International Airport Terminal 3
Category:
Consumer - Environmental / Immersive Design / Wayfinding
Award:
2016 Design Gold Pencil
Points:
75.0
Client:
Shiseido
Title:
High School Girl?
Category:
Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Gold Pencil
Points:
75.0
Client:
John Lewis Insurance
Title:
Tiny Dancer
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Silver Pencil
Points:
60.0
