The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
18299
Client
Title
Category
Award
Points
The Man Who Walked Around The World
Agency: BBH / london Client: Diageo - Johnnie Walker Category: Branded Content / Single
Points: 50.0
SOUR 'Hibi no Neiro' (Tone of Everyday)
Agency: Masashi & Hal & Magico & Masayoshi / Japan & USA Client: Zealot Co.,Ltd / Neutral Nine Records Category: Broadcast Design / Single
Points: 50.0
Chalkbot
Agency: Wieden+Kennedy / Portland Client: Nike Livestrong Foundation Category: Interactive Advertising / Environmental / Experiential - Single
Points: 50.0
Gorilla Coffee 1lb Bag
Agency: 1 Trick Pony / Hammonton Client: Gorilla Coffee Category: Package Design / Single
Points: 25.0
Real Racing GTI
Agency: AKQA / Washington Client: Volkswagen Category: Mobile Applications/Sites / Branded Games
Points: 25.0
The Google Job Experiment
Agency: Alec Brownstein / New York Client: Self Promotion Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Points: 25.0
Be Stupid (Image)
Agency: Anomaly / New York Client: Diesel Category: Out Of Home/Outdoor / Campaign
Points: 25.0
Be Stupid Manifesto
Agency: Anomaly / New York Client: Diesel Category: Collateral / Posters, P.O.P. and In-Store - Single
Points: 25.0
www.hboimagine.com
Agency: BBDO / New York Client: HBO Category: Websites & Microsites / Services
Points: 25.0
Cube Film Installation
Agency: BBDO / New York Client: HBO Category: Outdoor Design / Single
Points: 25.0
Cube Film Installation
Agency: BBDO / New York Client: HBO Category: Experiential Advertising / Single
Points: 25.0
Cube Film Installation
Agency: BBDO / New York Client: HBO Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 25.0
The Man Who Walked Around The World
Agency: BBH / london Client: Diageo - Johnnie Walker Category: Branded Content / Single
Points: 25.0
Closet
Agency: BETC Euro RSCG / Paris Client: CANAL+ Category: Consumer Television / Over :30 / Under :90 - Single
Points: 25.0
Closet
Agency: BETC Euro RSCG / Paris Client: CANAL+ Category: Cinema Advertising / Maximum 3 minutes - Single
Points: 25.0
Clocks
Agency: BETC Euro RSCG / Paris Client: Solidarité Sida Category: Typography in Design / Single
Points: 25.0
Book Shelf
Agency: big ant international / Seoul Client: Vogue, GQ, W, Allure, Vogue girl Category: Outdoor Design / Single
Points: 25.0
Boone Oakley Website
Agency: Boone Oakley / Charlotte Client: Boone Oakley Category: Websites & Microsites / Self-Promotion
Points: 25.0
Pin-Up Calendar 2010
Agency: BUTTER. Berlin/Duesseldorf / Duesseldorf Client: EIZO Category: Collateral / Promotion (Agencies creating work for individuals)
Points: 25.0
bing-a-thon
Agency: Creative Artists Agency / Los Angeles Client: Microsoft Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 25.0
Guitar Hero
Agency: Creative Artists Agency / Los Angeles Client: Activision Category: Music / Integration of a brand in a music environment
Points: 25.0
Z4
Agency: Dare / London Client: BMW Category: Interactive Advertising / Augmented Reality
Points: 25.0
Recruitment 2009
Agency: DDB Stockholm / Stockholm Client: Swedish Armed Forces Category: Integrated Branding / Integrated Branding Campaign - Online
Points: 25.0
The People's Reviewer
Agency: DDB UK / London Client: Volkswagen UK Category: Websites & Microsites / Durable Goods
Points: 25.0
Monopoly City Streets
Agency: DDB UK / London Client: Hasbro Inc. Category: Websites & Microsites / Branded Games
Points: 25.0
Cinema 21:9
Agency: DDB Worldwide /Tribal DDB Amsterdam Client: Philips Category: Online Films And Video / Short Form - Single
Points: 25.0
THUNDER NIGHT fever!
Agency: Dentsu / Tokyo Client: MITSUBISHI ESTATE CO. & IDEE CO. Category: Collateral Design / Promotion (Agencies creating work for individuals)
Points: 25.0
UNIQLO LUCKY SWITCH
Agency: Dentsu Inc. / Tokyo Client: UNIQLO CO.,LTD. Category: Interactive Advertising / Other Interactive Media - Single
Points: 25.0
END THE LIES
Agency: Design Army / Washington Client: Human Rights Campaign Category: Branding / Annual Report
Points: 25.0
ROSE
Agency: DRAFT Co.,Ltd / Tokyo Client: D-BROS Category: Publication Design / Book, Magazine, Newspaper
Points: 25.0
Standard #2
Agency: Euro RSCG New York / New York Client: Heineken/Dos Equis Category: Consumer Radio / Single
Points: 25.0
NASA "Spacious Thoughts" Feat. Tom Waits & Kool Keith
Agency: Fluorescent Hill / Montreal Client: Squeak E Clean Prod. Category: Broadcast Design / Single
Points: 25.0
Facebook Showroom
Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Websites & Microsites / Social Networks/ Community
Points: 25.0
Everybody Hurts
Agency: Grey / Melbourne Client: Transport Accident Commission Category: Online Films And Video / Public Service/ Non-Profit - Single
Points: 25.0
Stressball
Agency: JWT Dubai / dubai Client: Friends of Cancer Patients (FOCP) Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Points: 25.0
Yes, Virginia
Agency: JWT NY / The Ebeling Group Client: Macy's Category: Television / Specials or one-time screening
Points: 25.0
Noughts and Crosses
Agency: JWT Singapore / Singapore Client: WWF Category: Public Service / Newspaper or Magazine - Campaign
Points: 25.0
Zack Johnson
Agency: Leo Burnett / Chicago Client: P&G Tampax Category: Online Films And Video / Long Form - Single
Points: 25.0
SOUR 'Hibi no Neiro' (Tone of Everyday)
Agency: Masashi & Hal & Magico & Masayoshi / Japan & USA Client: Zealot Co.,Ltd / Neutral Nine Records Category: Broadcast Design / Single
Points: 25.0
acupuncture needles
Agency: NIPPON DESIGN CENTER / Tokyo Client: Nihon Sogo Ryoji Category: Collateral Design / Posters, P.O.P and in-Store - Single
Points: 25.0
Need for Speed SHIFT Banner Tournament
Agency: NRG3 / Amsterdam Client: Electronic Arts Category: Interactive Advertising / Banners - Dynamic - Campaign
Points: 25.0
Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes
Agency: Ogilvy & Mather Singapore / Singapore Client: Unilever Singapore Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Points: 25.0
The Contemporary Beauty Ideal
Agency: Ogilvy Frankfurt / Frankfurt Client: ANAD (National Association of Anorexia Nervosa and Associated) Category: Public Service / Outdoor and Posters - Campaign
Points: 25.0
DuPont: Helping Rebuild Greensburg
Agency: OgilvyEntertainment / New York Client: DuPont Category: Television / Unscripted series
Points: 25.0
UNIQLO CALENDAR
Agency: Projector inc. / Tokyo Client: FAST RETAILING CO., LTD. Category: Craft / Interface Design
Points: 25.0
UNIQLO CALENDAR
Agency: Projector inc. / Tokyo Client: FAST RETAILING CO., LTD. Category: Websites & Microsites / Consumer Goods
Points: 25.0
Pure Waters
Agency: Publicis Mojo / Millers Point Client: Lion Nathan Category: Consumer Television / Commercials of var. length - Campaign
Points: 25.0
nook
Agency: R/GA / New York Client: Barnes & Noble Category: Branding / Logo/Trademark Design - Single Only
Points: 25.0
Blim Screenprinting Business Cards
Agency: Rethink / Vancouver Client: Blim Screenprinting Category: Corporate Identity / Single
Points: 25.0
Piss Screen Bluetooth
Agency: Saatchi & Saatchi Berlin / Frankfurt Client: Main Taxi Frankfurt Category: Gaming & Branded Applications / Offline gaming
Points: 25.0
Client:
Diageo - Johnnie Walker
Title:
The Man Who Walked Around The World
Category:
Branded Content / Single
Award:
2010 Advertising Best of Show Pencil
Points:
50.0
Client:
Zealot Co.,Ltd / Neutral Nine Records
Title:
SOUR 'Hibi no Neiro' (Tone of Everyday)
Category:
Broadcast Design / Single
Award:
2010 Design Best of Show Pencil
Points:
50.0
Client:
Nike Livestrong Foundation
Title:
Chalkbot
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2010 Interactive Best of Show Pencil
Points:
50.0
Client:
Gorilla Coffee
Title:
Gorilla Coffee 1lb Bag
Category:
Package Design / Single
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
Volkswagen
Title:
Real Racing GTI
Category:
Mobile Applications/Sites / Branded Games
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
Self Promotion
Title:
The Google Job Experiment
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
Diesel
Title:
Be Stupid (Image)
Category:
Out Of Home/Outdoor / Campaign
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
Diesel
Title:
Be Stupid Manifesto
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
HBO
Title:
www.hboimagine.com
Category:
Websites & Microsites / Services
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
HBO
Title:
Cube Film Installation
Category:
Outdoor Design / Single
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
HBO
Title:
Cube Film Installation
Category:
Experiential Advertising / Single
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
HBO
Title:
Cube Film Installation
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2010 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Diageo - Johnnie Walker
Title:
The Man Who Walked Around The World
Category:
Branded Content / Single
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
CANAL+
Title:
Closet
Category:
Consumer Television / Over :30 / Under :90 - Single
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
CANAL+
Title:
Closet
Category:
Cinema Advertising / Maximum 3 minutes - Single
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
Solidarité Sida
Title:
Clocks
Category:
Typography in Design / Single
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
Vogue, GQ, W, Allure, Vogue girl
Title:
Book Shelf
Category:
Outdoor Design / Single
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
Boone Oakley
Title:
Boone Oakley Website
Category:
Websites & Microsites / Self-Promotion
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
EIZO
Title:
Pin-Up Calendar 2010
Category:
Collateral / Promotion (Agencies creating work for individuals)
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
Microsoft
Title:
bing-a-thon
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2010 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Activision
Title:
Guitar Hero
Category:
Music / Integration of a brand in a music environment
Award:
2010 Branded Entertainment Gold Pencil
Points:
25.0
Client:
BMW
Title:
Z4
Category:
Interactive Advertising / Augmented Reality
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
Swedish Armed Forces
Title:
Recruitment 2009
Category:
Integrated Branding / Integrated Branding Campaign - Online
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
Volkswagen UK
Title:
The People's Reviewer
Category:
Websites & Microsites / Durable Goods
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
Hasbro Inc.
Title:
Monopoly City Streets
Category:
Websites & Microsites / Branded Games
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
Philips
Title:
Cinema 21:9
Category:
Online Films And Video / Short Form - Single
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
MITSUBISHI ESTATE CO. & IDEE CO.
Title:
THUNDER NIGHT fever!
Category:
Collateral Design / Promotion (Agencies creating work for individuals)
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
UNIQLO CO.,LTD.
Title:
UNIQLO LUCKY SWITCH
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
Human Rights Campaign
Title:
END THE LIES
Category:
Branding / Annual Report
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
D-BROS
Title:
ROSE
Category:
Publication Design / Book, Magazine, Newspaper
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
Heineken/Dos Equis
Title:
Standard #2
Category:
Consumer Radio / Single
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
Squeak E Clean Prod.
Title:
NASA "Spacious Thoughts" Feat. Tom Waits & Kool Keith
Category:
Broadcast Design / Single
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
IKEA
Title:
Facebook Showroom
Category:
Websites & Microsites / Social Networks/ Community
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
Transport Accident Commission
Title:
Everybody Hurts
Category:
Online Films And Video / Public Service/ Non-Profit - Single
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
Friends of Cancer Patients (FOCP)
Title:
Stressball
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
Macy's
Title:
Yes, Virginia
Category:
Television / Specials or one-time screening
Award:
2010 Branded Entertainment Gold Pencil
Points:
25.0
Client:
WWF
Title:
Noughts and Crosses
Category:
Public Service / Newspaper or Magazine - Campaign
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
P&G Tampax
Title:
Zack Johnson
Category:
Online Films And Video / Long Form - Single
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
Zealot Co.,Ltd / Neutral Nine Records
Title:
SOUR 'Hibi no Neiro' (Tone of Everyday)
Category:
Broadcast Design / Single
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
Nihon Sogo Ryoji
Title:
acupuncture needles
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
Electronic Arts
Title:
Need for Speed SHIFT Banner Tournament
Category:
Interactive Advertising / Banners - Dynamic - Campaign
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
Unilever Singapore
Title:
Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
ANAD (National Association of Anorexia Nervosa and Associated)
Title:
The Contemporary Beauty Ideal
Category:
Public Service / Outdoor and Posters - Campaign
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
DuPont
Title:
DuPont: Helping Rebuild Greensburg
Category:
Television / Unscripted series
Award:
2010 Branded Entertainment Gold Pencil
Points:
25.0
Client:
FAST RETAILING CO., LTD.
Title:
UNIQLO CALENDAR
Category:
Craft / Interface Design
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
FAST RETAILING CO., LTD.
Title:
UNIQLO CALENDAR
Category:
Websites & Microsites / Consumer Goods
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
Lion Nathan
Title:
Pure Waters
Category:
Consumer Television / Commercials of var. length - Campaign
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
Barnes & Noble
Title:
nook
Category:
Branding / Logo/Trademark Design - Single Only
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
Blim Screenprinting
Title:
Blim Screenprinting Business Cards
Category:
Corporate Identity / Single
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
Main Taxi Frankfurt
Title:
Piss Screen Bluetooth
Category:
Gaming & Branded Applications / Offline gaming
Award:
2010 Branded Entertainment Gold Pencil
Points:
25.0
