The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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One Show
Rankings
18299
Client
Title
Category
Award
Points
The Swedish Number
Agency: INGO / Stockholm Client: Swedish Tourist Association Category: Mobile Advertising
Points: 150.0
The Swedish Number
Agency: INGO / Stockholm Client: Swedish Tourist Association Category: Digital / Websites, Mobile, & Banners
Points: 150.0
Kunstmuseum Basel Light Frieze
Agency: iart ag / Basel Client: Construction and Transport Department of the Canton of Basel-Stadt, Städtebau & Architektur, Hochbauamt Category: Architecture Enhancement
Points: 100.0
Honda. Great Journey.
Agency: Mori Inc. / Tokyo Client: Honda Motor Co., Ltd. Category: Craft / Printing & Paper Craft - Single or Series
Points: 100.0
DOT. The first Braille Smartwatch.
Agency: Serviceplan / Munich Client: Dot Incorporation Category: Innovation in Design / Digital Design
Points: 100.0
TBWAMedia Arts Lab + Apple
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Penta Pencil
Points: 100.0
The DNA Journey
Agency: &Co. / NoA / Copenhagen Client: momondo Category: Online / Long Form - Campaign
Points: 75.0
World's Largest Blind Taste Test
Agency: CP+B / Boulder Client: Kraft Heinz Category: Brand Transformation
Points: 75.0
Great Big Story Influencer Content
Agency: Epic Signal / New York Client: Great Big Story Category: Influencer Marketing / Episodic
Points: 75.0
Land Lines
Agency: Google Data Arts Team / San Francisco Client: Google Data Arts Team Category: Innovation in Mobile
Points: 75.0
Adios Amigo
Agency: Havas / New York Client: Heineken / Dos Equis Category: Media Relations
Points: 75.0
The Swedish Number
Agency: INGO / Stockholm Client: Swedish Tourist Association Category: Digital / Social Media & Viral Marketing
Points: 75.0
The Swedish Number
Agency: INGO / Stockholm Client: Swedish Tourist Association Category: Innovation in Direct
Points: 75.0
The Swedish Number
Agency: INGO / Stockholm Client: Swedish Tourist Association Category: Digital / Websites, Mobile, & Banners
Points: 75.0
The Swedish Number
Agency: INGO / Stockholm Client: Swedish Tourist Association Category: Mobile Advertising
Points: 75.0
DOT. The first Braille Smartwatch.
Agency: Serviceplan / Munich Client: Dot Incorporation Category: Integrated Digital & Physical Product
Points: 75.0
Nike Unlimited Stadium
Agency: BBH / Singapore Client: Nike Category: Ambient / Immersive / Digital Installations
Points: 60.0
Nike Unlimited Stadium
Agency: BBH / Singapore Client: Nike Category: Ambient / Immersive / Installations
Points: 60.0
Nike Unlimited Stadium
Agency: BBH / Singapore Client: Nike Category: Innovation in Print & Outdoor / Ambient Media
Points: 60.0
Nike Unlimited Stadium
Agency: BBH / Singapore Client: Nike Category: Data Visualization / Dynamic
Points: 60.0
Nike Unlimited Stadium
Agency: BBH / Singapore Client: Nike Category: Architecture Enhancement
Points: 60.0
Nike Unlimited Stadium
Agency: BBH / Singapore Client: Nike Category: Experiential / Live Events
Points: 60.0
DOT. The first Braille Smartwatch.
Agency: Serviceplan / Munich Client: Dot Incorporation Category: Innovation in Mobile
Points: 60.0
We're The Superhumans
Agency: 4Creative / London Client: Channel 4 / Rio Paralympics Category: Television / Long Form - Single
Points: 50.0
We're The Superhumans
Agency: 4creative / London Client: Channel 4 / Rio Paralympics Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Points: 50.0
Year In Search 2016
Agency: 72andSunny / Los Angeles Client: Google Category: Motion Graphics / Single
Points: 50.0
Year In Search 2016
Agency: 72andSunny / Los Angeles Client: Google Category: Television / Long Form - Single
Points: 50.0
Give the Rainbow
Agency: adam&eveDDB / London Client: Mars - Skittles Category: Promotional / Collateral / Promotional Items - Single or Campaign
Points: 50.0
Give the Rainbow
Agency: adam&eveDDB / London Client: Mars - Skittles Category: Craft / Art Direction - Campaign
Points: 50.0
The Art Market (in Four Parts) - Auctions
Agency: Artsy / New York, NY Client: Artsy Category: Craft - Editing / Editing - Single
Points: 50.0
The end of society simulator
Agency: BETC / Paris Client: Ubisoft Category: Craft / Dynamic Data Visualization
Points: 50.0
Meet Graham
Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission (Victoria) Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Points: 50.0
Check it before it's removed: naked breasts on Facebook against breast cancer.
Agency: DDB Group Germany / Berlin Client: Pink Ribbon Deutschland Category: Branded Social Post / Branded Social Campaign
Points: 50.0
Honda. Great Journey.
Agency: DENTSU INC. / Tokyo Client: HONDA MOTOR CO., LTD. Category: Branding / Identity System
Points: 50.0
Care Counts
Agency: DigitasLBi / Chicago Client: Whirlpool Category: Community Building
Points: 50.0
Michael Phelps
Agency: Droga5 / New York Client: Under Armour Category: Craft - Cinematography / Cinematography - Single
Points: 50.0
Michael Phelps
Agency: Droga5 / New York Client: Under Armour Category: Television / Long Form - Single
Points: 50.0
USA Women's Gymnastics
Agency: Droga5 / New York Client: Under Armour Category: Television / Long Form - Single
Points: 50.0
Michael Phelps
Agency: Droga5 / New York Client: Under Armour Category: Online Films & Video / Short Form - Single
Points: 50.0
Remumber
Agency: FamousGrey / Groot-Bijgaarden Client: Missing Children Europe Category: Mobile / Utility
Points: 50.0
A War of Words - Anniversary Forgotten
Agency: FCB Joburg (Pty) Ltd / Johannesburg Client: Netflorist Category: Craft / Sound Design - Single
Points: 50.0
Google presents: The Hidden Worlds of the National Parks
Agency: Google Brand Studio / San Francisco Client: National Parks Service + Google Category: Craft - Innovation in Moving Image Craft / Visual
Points: 50.0
A Bear's-Eye View of Yellowstone
Agency: Hello Monday / New York Client: National Geographic Category: Websites
Points: 50.0
Kunstmuseum Basel Light Frieze
Agency: iart ag / Basel Client: Construction and Transport Department of the Canton of Basel-Stadt, Städtebau & Architektur, Hochbauamt Category: Architecture Enhancement
Points: 50.0
The Field Trip to Mars
Agency: McCann / New York Client: Lockheed Martin Category: Ambient / Immersive / Virtual Reality (VR)
Points: 50.0