The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
18299
Client
Title
Category
Award
Points
The Swedish Number
Agency: INGO / Stockholm Client: Swedish Tourist Association Category: Mobile Advertising
Points: 150.0
The Swedish Number
Agency: INGO / Stockholm Client: Swedish Tourist Association Category: Digital / Websites, Mobile, & Banners
Points: 150.0
Kunstmuseum Basel Light Frieze
Agency: iart ag / Basel Client: Construction and Transport Department of the Canton of Basel-Stadt, Städtebau & Architektur, Hochbauamt Category: Architecture Enhancement
Points: 100.0
Honda. Great Journey.
Agency: Mori Inc. / Tokyo Client: Honda Motor Co., Ltd. Category: Craft / Printing & Paper Craft - Single or Series
Points: 100.0
DOT. The first Braille Smartwatch.
Agency: Serviceplan / Munich Client: Dot Incorporation Category: Innovation in Design / Digital Design
Points: 100.0
TBWAMedia Arts Lab + Apple
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Penta Pencil
Points: 100.0
The DNA Journey
Agency: &Co. / NoA / Copenhagen Client: momondo Category: Online / Long Form - Campaign
Points: 75.0
World's Largest Blind Taste Test
Agency: CP+B / Boulder Client: Kraft Heinz Category: Brand Transformation
Points: 75.0
Great Big Story Influencer Content
Agency: Epic Signal / New York Client: Great Big Story Category: Influencer Marketing / Episodic
Points: 75.0
Land Lines
Agency: Google Data Arts Team / San Francisco Client: Google Data Arts Team Category: Innovation in Mobile
Points: 75.0
Adios Amigo
Agency: Havas / New York Client: Heineken / Dos Equis Category: Media Relations
Points: 75.0
The Swedish Number
Agency: INGO / Stockholm Client: Swedish Tourist Association Category: Digital / Social Media & Viral Marketing
Points: 75.0
The Swedish Number
Agency: INGO / Stockholm Client: Swedish Tourist Association Category: Innovation in Direct
Points: 75.0
The Swedish Number
Agency: INGO / Stockholm Client: Swedish Tourist Association Category: Digital / Websites, Mobile, & Banners
Points: 75.0
The Swedish Number
Agency: INGO / Stockholm Client: Swedish Tourist Association Category: Mobile Advertising
Points: 75.0
DOT. The first Braille Smartwatch.
Agency: Serviceplan / Munich Client: Dot Incorporation Category: Integrated Digital & Physical Product
Points: 75.0
Nike Unlimited Stadium
Agency: BBH / Singapore Client: Nike Category: Ambient / Immersive / Digital Installations
Points: 60.0
Nike Unlimited Stadium
Agency: BBH / Singapore Client: Nike Category: Ambient / Immersive / Installations
Points: 60.0
Nike Unlimited Stadium
Agency: BBH / Singapore Client: Nike Category: Innovation in Print & Outdoor / Ambient Media
Points: 60.0
Nike Unlimited Stadium
Agency: BBH / Singapore Client: Nike Category: Data Visualization / Dynamic
Points: 60.0
Nike Unlimited Stadium
Agency: BBH / Singapore Client: Nike Category: Architecture Enhancement
Points: 60.0
Nike Unlimited Stadium
Agency: BBH / Singapore Client: Nike Category: Experiential / Live Events
Points: 60.0
DOT. The first Braille Smartwatch.
Agency: Serviceplan / Munich Client: Dot Incorporation Category: Innovation in Mobile
Points: 60.0
We're The Superhumans
Agency: 4Creative / London Client: Channel 4 / Rio Paralympics Category: Television / Long Form - Single
Points: 50.0
We're The Superhumans
Agency: 4creative / London Client: Channel 4 / Rio Paralympics Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Points: 50.0
Year In Search 2016
Agency: 72andSunny / Los Angeles Client: Google Category: Motion Graphics / Single
Points: 50.0
Year In Search 2016
Agency: 72andSunny / Los Angeles Client: Google Category: Television / Long Form - Single
Points: 50.0
Give the Rainbow
Agency: adam&eveDDB / London Client: Mars - Skittles Category: Promotional / Collateral / Promotional Items - Single or Campaign
Points: 50.0
Give the Rainbow
Agency: adam&eveDDB / London Client: Mars - Skittles Category: Craft / Art Direction - Campaign
Points: 50.0
The Art Market (in Four Parts) - Auctions
Agency: Artsy / New York, NY Client: Artsy Category: Craft - Editing / Editing - Single
Points: 50.0
The end of society simulator
Agency: BETC / Paris Client: Ubisoft Category: Craft / Dynamic Data Visualization
Points: 50.0
Meet Graham
Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission (Victoria) Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Points: 50.0
Check it before it's removed: naked breasts on Facebook against breast cancer.
Agency: DDB Group Germany / Berlin Client: Pink Ribbon Deutschland Category: Branded Social Post / Branded Social Campaign
Points: 50.0
Honda. Great Journey.
Agency: DENTSU INC. / Tokyo Client: HONDA MOTOR CO., LTD. Category: Branding / Identity System
Points: 50.0
Care Counts
Agency: DigitasLBi / Chicago Client: Whirlpool Category: Community Building
Points: 50.0
Michael Phelps
Agency: Droga5 / New York Client: Under Armour Category: Craft - Cinematography / Cinematography - Single
Points: 50.0
Michael Phelps
Agency: Droga5 / New York Client: Under Armour Category: Television / Long Form - Single
Points: 50.0
USA Women's Gymnastics
Agency: Droga5 / New York Client: Under Armour Category: Television / Long Form - Single
Points: 50.0
Michael Phelps
Agency: Droga5 / New York Client: Under Armour Category: Online Films & Video / Short Form - Single
Points: 50.0
Remumber
Agency: FamousGrey / Groot-Bijgaarden Client: Missing Children Europe Category: Mobile / Utility
Points: 50.0
A War of Words - Anniversary Forgotten
Agency: FCB Joburg (Pty) Ltd / Johannesburg Client: Netflorist Category: Craft / Sound Design - Single
Points: 50.0
Google presents: The Hidden Worlds of the National Parks
Agency: Google Brand Studio / San Francisco Client: National Parks Service + Google Category: Craft - Innovation in Moving Image Craft / Visual
Points: 50.0
A Bear's-Eye View of Yellowstone
Agency: Hello Monday / New York Client: National Geographic Category: Websites
Points: 50.0
Kunstmuseum Basel Light Frieze
Agency: iart ag / Basel Client: Construction and Transport Department of the Canton of Basel-Stadt, Städtebau & Architektur, Hochbauamt Category: Architecture Enhancement
Points: 50.0
The Field Trip to Mars
Agency: McCann / New York Client: Lockheed Martin Category: Ambient / Immersive / Virtual Reality (VR)
Points: 50.0
Client:
Swedish Tourist Association
Title:
The Swedish Number
Category:
Mobile Advertising
Award:
2017 Mobile Best of Discipline Pencil
Points:
150.0
Client:
Swedish Tourist Association
Title:
The Swedish Number
Category:
Digital / Websites, Mobile, & Banners
Award:
2017 Direct Marketing Best of Discipline Pencil
Points:
150.0
Client:
Google
Title:
Made By Google
Category:
Mobile Advertising
Award:
2017 Mobile Gold Pencil
Points:
100.0
Client:
Construction and Transport Department of the Canton of Basel-Stadt, Städtebau & Architektur, Hochbauamt
Title:
Kunstmuseum Basel Light Frieze
Category:
Architecture Enhancement
Award:
2017 Responsive Environments Best of Discipline Pencil
Points:
100.0
Client:
Honda Motor Co., Ltd.
Title:
Honda. Great Journey.
Category:
Craft / Printing & Paper Craft - Single or Series
Award:
2017 Design Gold Pencil
Points:
100.0
Client:
Volvo Cars
Title:
Roam Delivery
Category:
Digital Product
Award:
2017 Intellectual Property Best of Discipline Pencil
Points:
100.0
Client:
Dot Incorporation
Title:
DOT. The first Braille Smartwatch.
Category:
Innovation in Design / Digital Design
Award:
2017 Design Gold Pencil
Points:
100.0
Client:
Apple
Title:
TBWAMedia Arts Lab + Apple
Category:
Penta Pencil
Award:
2017 Penta Pencil Penta Pencil
Points:
100.0
Client:
Nike
Title:
Global Nike
Category:
Penta Pencil
Award:
2017 Penta Pencil Penta Pencil
Points:
100.0
Client:
momondo
Title:
The DNA Journey
Category:
Online / Long Form - Campaign
Award:
2017 Branded Entertainment Gold Pencil
Points:
75.0
Client:
Kraft Heinz
Title:
World's Largest Blind Taste Test
Category:
Brand Transformation
Award:
2017 Cross-Platform Gold Pencil
Points:
75.0
Client:
Great Big Story
Title:
Great Big Story Influencer Content
Category:
Influencer Marketing / Episodic
Award:
2017 Social Influencer Marketing Gold Pencil
Points:
75.0
Client:
Google Data Arts Team
Title:
Land Lines
Category:
Innovation in Mobile
Award:
2017 Mobile Gold Pencil
Points:
75.0
Client:
Heineken / Dos Equis
Title:
Adios Amigo
Category:
Media Relations
Award:
2017 Public Relations Gold Pencil
Points:
75.0
Client:
Swedish Tourist Association
Title:
The Swedish Number
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Gold Pencil
Points:
75.0
Client:
Swedish Tourist Association
Title:
The Swedish Number
Category:
Innovation in Direct
Award:
2017 Direct Marketing Gold Pencil
Points:
75.0
Client:
Swedish Tourist Association
Title:
The Swedish Number
Category:
Digital / Websites, Mobile, & Banners
Award:
2017 Direct Marketing Gold Pencil
Points:
75.0
Client:
Swedish Tourist Association
Title:
The Swedish Number
Category:
Mobile Advertising
Award:
2017 Mobile Gold Pencil
Points:
75.0
Client:
Dot Incorporation
Title:
DOT. The first Braille Smartwatch.
Category:
Integrated Digital & Physical Product
Award:
2017 Intellectual Property Gold Pencil
Points:
75.0
Client:
Nike
Title:
Nike Unlimited Stadium
Category:
Ambient / Immersive / Digital Installations
Award:
2017 Interactive Silver Pencil
Points:
60.0
Client:
Nike
Title:
Nike Unlimited Stadium
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Silver Pencil
Points:
60.0
Client:
Nike
Title:
Nike Unlimited Stadium
Category:
Innovation in Print & Outdoor / Ambient Media
Award:
2017 Print & Outdoor Silver Pencil
Points:
60.0
Client:
Nike
Title:
Nike Unlimited Stadium
Category:
Data Visualization / Dynamic
Award:
2017 Design Silver Pencil
Points:
60.0
Client:
Nike
Title:
Nike Unlimited Stadium
Category:
Architecture Enhancement
Award:
2017 Responsive Environments Silver Pencil
Points:
60.0
Client:
Nike
Title:
Nike Unlimited Stadium
Category:
Experiential / Live Events
Award:
2017 Branded Entertainment Silver Pencil
Points:
60.0
Client:
Dot Incorporation
Title:
DOT. The first Braille Smartwatch.
Category:
Innovation in Mobile
Award:
2017 Mobile Silver Pencil
Points:
60.0
Client:
Channel 4 / Rio Paralympics
Title:
We're The Superhumans
Category:
Television / Long Form - Single
Award:
2017 Film Best of Discipline Pencil
Points:
50.0
Client:
Channel 4 / Rio Paralympics
Title:
We're The Superhumans
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Award:
2017 Moving Image Craft Best of Discipline Pencil
Points:
50.0
Client:
Google
Title:
Year In Search 2016
Category:
Motion Graphics / Single
Award:
2017 Design Gold Pencil
Points:
50.0
Client:
Google
Title:
Year In Search 2016
Category:
Television / Long Form - Single
Award:
2017 Film Gold Pencil
Points:
50.0
Client:
Mars - Skittles
Title:
Give the Rainbow
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Award:
2017 Print & Outdoor Gold Pencil
Points:
50.0
Client:
Mars - Skittles
Title:
Give the Rainbow
Category:
Craft / Art Direction - Campaign
Award:
2017 Cross-Platform Gold Pencil
Points:
50.0
Client:
Artsy
Title:
The Art Market (in Four Parts) - Auctions
Category:
Craft - Editing / Editing - Single
Award:
2017 Moving Image Craft Gold Pencil
Points:
50.0
Client:
Ubisoft
Title:
The end of society simulator
Category:
Craft / Dynamic Data Visualization
Award:
2017 Interactive Gold Pencil
Points:
50.0
Client:
Transport Accident Commission (Victoria)
Title:
Meet Graham
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Award:
2017 Print & Outdoor Best of Discipline Pencil
Points:
50.0
Client:
Pink Ribbon Deutschland
Title:
Check it before it's removed: naked breasts on Facebook against breast cancer.
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Best of Discipline Pencil
Points:
50.0
Client:
HONDA MOTOR CO., LTD.
Title:
Honda. Great Journey.
Category:
Branding / Identity System
Award:
2017 Design Gold Pencil
Points:
50.0
Client:
Whirlpool
Title:
Care Counts
Category:
Community Building
Award:
2017 Public Relations Gold Pencil
Points:
50.0
Client:
Under Armour
Title:
Michael Phelps
Category:
Craft - Cinematography / Cinematography - Single
Award:
2017 Moving Image Craft Gold Pencil
Points:
50.0
Client:
Under Armour
Title:
Michael Phelps
Category:
Television / Long Form - Single
Award:
2017 Film Gold Pencil
Points:
50.0
Client:
Under Armour
Title:
USA Women's Gymnastics
Category:
Television / Long Form - Single
Award:
2017 Film Gold Pencil
Points:
50.0
Client:
Under Armour
Title:
Michael Phelps
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Gold Pencil
Points:
50.0
Client:
HBO
Title:
Into HBO
Category:
Craft / Use of Visuals
Award:
2017 Social Media Gold Pencil
Points:
50.0
Client:
Missing Children Europe
Title:
Remumber
Category:
Mobile / Utility
Award:
2017 UX / UI Gold Pencil
Points:
50.0
Client:
Netflorist
Title:
A War of Words - Anniversary Forgotten
Category:
Craft / Sound Design - Single
Award:
2017 Radio Best of Discipline Pencil
Points:
50.0
Client:
National Parks Service + Google
Title:
Google presents: The Hidden Worlds of the National Parks
Category:
Craft - Innovation in Moving Image Craft / Visual
Award:
2017 Moving Image Craft Gold Pencil
Points:
50.0
Client:
National Geographic
Title:
A Bear's-Eye View of Yellowstone
Category:
Websites
Award:
2017 Interactive Gold Pencil
Points:
50.0
Client:
Construction and Transport Department of the Canton of Basel-Stadt, Städtebau & Architektur, Hochbauamt
Title:
Kunstmuseum Basel Light Frieze
Category:
Architecture Enhancement
Award:
2017 Responsive Environments Gold Pencil
Points:
50.0
Client:
Headspace
Title:
Reword
Category:
Web / Utility
Award:
2017 UX / UI Best of Discipline Pencil
Points:
50.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Ambient / Immersive / Virtual Reality (VR)
Award:
2017 Interactive Best of Discipline Pencil
Points:
50.0
